by leon@leongettler.com | Mar 2, 2026 | Copywriting, Real Estate Agents
In the high-stakes world of real estate, the first showing doesn’t happen at an open house. Agents are always judged based on the words in the listing. But real estate agents have trouble doing this on their own. An agent’s most valuable hour is spent...
by leon@leongettler.com | Feb 16, 2026 | Artifical intelligence, Blogs, Copywriting, Email Marketing, Real Estate Agents, website
In 2026, the real estate market is no longer just about who has the best listings; it’s about who has the most trusted voice. With AI-generated fluff saturating the internet, home buyers and sellers aren’t looking for a salesperson; they’re looking for a local...
by leon@leongettler.com | Feb 2, 2026 | Accountants, Blogs, Copywriting, Podcasting
Accountants love certainty. 2026 is not bringing much of it. Between ESG disclosures that suddenly matter and cyber threats that refuse to stay in the IT department, number crunchers are being asked to track more than just the numbers. Carbon footprints, data...
by leon@leongettler.com | Dec 15, 2025 | Copywriting, Real Estate Agents, website
For many real estate agents, the Christmas break feels like the only time to finally “catch up” on marketing. Listings slow down. Phones go quiet. Diaries loosen up. So they sit down with good intentions: “I’ll write some posts, update my website, maybe send an email...
by leon@leongettler.com | Dec 8, 2025 | Accountants, Copywriting
December is a unique season in the accounting world. That because it’s the perfect time for accountants to break the mould and connect with clients, colleagues, and teams through one of the oldest tools in human communication: stories. The problem is accountants...
by leon@leongettler.com | Dec 1, 2025 | Blogs, Copywriting, Real Estate Agents
A brand helps agents stand out in an industry flooded with others offering the same services, the same promises, and the same marketing phrases. It defines who the agent is, what they stand for, and why someone should choose them instead of the next agent in their...