by leon@leongettler.com | Dec 1, 2025 | Blogs, Copywriting, Real Estate Agents
A brand helps agents stand out in an industry flooded with others offering the same services, the same promises, and the same marketing phrases. It defines who the agent is, what they stand for, and why someone should choose them instead of the next agent in their...
by leon@leongettler.com | Nov 24, 2025 | Blogs, Copywriting, Email Marketing, Real Estate Agents, website
In 2026, an agent’s brand isn’t built by accident. It’s engineered—through story, strategy, and consistency. Sure, agents are experts at serving clients, negotiating deals, and navigating market shifts, building a brand is an entirely different craft. But agents have...
by leon@leongettler.com | Nov 17, 2025 | Accountants, Blogs, Copywriting
Christmas is a key period for accountants to stand out before the new year’s tax rush. Here’s a structured outline with seven ways accountants can use a copywriter and an explanation of why accountants often struggle to do this themselves. Why do they struggle? First,...
by leon@leongettler.com | Nov 10, 2025 | Copywriting, Real Estate Agents
You might think Christmas is a time to slow down and relax. Not for savvy real estate agents. That’s the time to build relationships, strengthen their brand, and set the stage for a strong start to the new year. The holidays offer opportunities for agents to connect...
by leon@leongettler.com | Nov 3, 2025 | Accountants, Blogs, Copywriting, Email Marketing
Accountants are trained to interpret numbers, not to craft narratives. Their skills are in compliance, tax strategy, and financial reporting — not necessarily in persuasive writing or brand storytelling. A copywriter’s expertise is translating technical knowledge...
by leon@leongettler.com | Oct 27, 2025 | Artifical intelligence, Blogs, Copywriting
This week reminded me how deep the AI bubble is. I’d been approached to write copy for property investment company. Then came the twist: a content management firm stepped in, saying they already had “copywriters”. Fair enough – except their...