by leon@leongettler.com | Feb 2, 2026 | Accountants, Blogs, Copywriting, Podcasting
Accountants love certainty. 2026 is not bringing much of it. Between ESG disclosures that suddenly matter and cyber threats that refuse to stay in the IT department, number crunchers are being asked to track more than just the numbers. Carbon footprints, data...
by leon@leongettler.com | Dec 15, 2025 | Copywriting, Real Estate Agents, website
For many real estate agents, the Christmas break feels like the only time to finally “catch up” on marketing. Listings slow down. Phones go quiet. Diaries loosen up. So they sit down with good intentions: “I’ll write some posts, update my website, maybe send an email...
by leon@leongettler.com | Dec 8, 2025 | Accountants, Copywriting
December is a unique season in the accounting world. That because it’s the perfect time for accountants to break the mould and connect with clients, colleagues, and teams through one of the oldest tools in human communication: stories. The problem is accountants...
by leon@leongettler.com | Dec 1, 2025 | Blogs, Copywriting, Real Estate Agents
A brand helps agents stand out in an industry flooded with others offering the same services, the same promises, and the same marketing phrases. It defines who the agent is, what they stand for, and why someone should choose them instead of the next agent in their...
by leon@leongettler.com | Nov 24, 2025 | Blogs, Copywriting, Email Marketing, Real Estate Agents, website
In 2026, an agent’s brand isn’t built by accident. It’s engineered—through story, strategy, and consistency. Sure, agents are experts at serving clients, negotiating deals, and navigating market shifts, building a brand is an entirely different craft. But agents have...
by leon@leongettler.com | Nov 17, 2025 | Accountants, Blogs, Copywriting
Christmas is a key period for accountants to stand out before the new year’s tax rush. Here’s a structured outline with seven ways accountants can use a copywriter and an explanation of why accountants often struggle to do this themselves. Why do they struggle? First,...