by leon@leongettler.com | May 5, 2025 | Accountants, Copywriting, Uncategorized
As an accountant you need an EOFY newsletter for clients now. It’s important for this time of year. But you have problems creating newsletters. You are great with numbers but you are no marketer. Crafting compelling, engaging newsletters takes a different skill...
by leon@leongettler.com | Apr 28, 2025 | Copywriting, Real Estate Agents, Uncategorized
Australia’s heading into an election — and like clockwork, the property market is back in the headlines. Now, full disclosure: I didn’t write this. I’m a real estate agent, not a writer. I spend my days on the ground, negotiating deals, helping clients make smart...
by leon@leongettler.com | Apr 21, 2025 | Bookkeepers, Copywriting, Uncategorized
BAS is creeping up again — and if you’re like most bookkeepers, you’re already juggling late paperwork, vague email replies, and that one client who insists their shoebox full of receipts is “basically digital.” And while a pre-BAS newsletter should help...
by leon@leongettler.com | Mar 31, 2025 | Blogs, Copywriting
There are so many accountants who struggle to attract business on their websites. It’s because their websites aren’t up to scratch. They just don’t attract customers. It’s usually because the accountant has put the website together themselves, with perhaps the help of...
by leon@leongettler.com | Mar 24, 2025 | Blogs, Copywriting
Finance professionals—accountants, mortgage brokers, bookkeepers, and financial advisors—are experts at numbers, compliance, and strategy. But when it comes to marketing their services and crafting compelling content in their voice, many struggle. The key reason why...
by leon@leongettler.com | Mar 17, 2025 | Blogs, Copywriting
In today’s competitive mortgage industry, standing out from the crowd isn’t just about offering great rates and excellent service —it’s about becoming the go-to expert that clients trust. Blogging is one of the best ways to establish credibility, boost online...