by leon@leongettler.com | Oct 6, 2025 | Copywriting, Email Marketing, Real Estate Agents
Let’s be real: in today’s fast-paced, scroll-happy world, words sell homes. Photos grab attention, but it’s the copy that makes someone picture their life inside those walls. A great copywriter knows how to craft compelling property descriptions, punchy headlines,...
by leon@leongettler.com | Sep 29, 2025 | Accountants, Copywriting, Email Marketing, Financial Planners
After tax season, many firms experience a lull in client engagement. But that’s exactly when the firm’s communication should ramp up, not slow down. This is particularly the case when so many firms have different specialties – tax, bookkeeping, business advisory,...
by leon@leongettler.com | Sep 22, 2025 | Blogs, Copywriting, Law Firms
Your law firm’s website isn’t just a digital brochure or business card —it’s your most powerful marketing tool. But here’s the thing: many firms overlook one critical element: the words themselves. They have problems doing that. For a start, they don’t have the time....
by leon@leongettler.com | Sep 15, 2025 | Blogs, Copywriting, Email Marketing, Podcasting, Real Estate Agents
As a real estate agent, you’re already juggling open homes, vendor meetings, buyer callbacks, contract negotiations — and that’s just before you catch the AFL and NRL footy finals. Marketing your listings and yourself takes more than just a quick caption and a...
by leon@leongettler.com | Sep 8, 2025 | Blogs, Copywriting, Law Firms
Lawyers wanting to market their business know they need content plan and calendar. That’s a must. But they have problems putting them together. They need help from a copywriter. Let’s face it: non-one went to law school at university to spend billable hours wrangling...
by leon@leongettler.com | Sep 1, 2025 | Blogs, Copywriting, Property investment
When internal teams for a property investment firm write copy for an innovative loan platform, it often ends up too technical, too vague, or worse — too boring. Sure the property investment company knows the platform inside-out, but its employees know that investors...