by leon@leongettler.com | May 26, 2025 | Blogs, Copywriting, Real Estate Agents, Uncategorized
Many real estate agents face challenges in carving out a unique identity because the industry is so competitive. They need a brand that sets them apart from the crowd. But they have so many problems doing it. For a start, they can’t differentiate themselves and rely...
by leon@leongettler.com | May 19, 2025 | Copywriting, Real Estate Agents, Uncategorized
Why should real estate agents not rely on AI for copy when it comes to marketing and selling properties? Let’s be real: agents are always flat out. Between listings, showings, paperwork, and keeping clients happy, there’s barely time to breathe—let alone write a...
by leon@leongettler.com | May 12, 2025 | Accountants, Blogs, Bookkeepers, Copywriting, Financial Planners, Real Estate Agents, Uncategorized
What’s the difference between a consultant and a copywriter? The copywriter waits for the brief. The consultant sets it and writes it. I work as a copywriter. But the reality is I work more as a consultant to property, finance, building and cybersecurity companies....
by leon@leongettler.com | May 5, 2025 | Accountants, Copywriting
As an accountant you need an EOFY newsletter for clients now. It’s important for this time of year. But you have problems creating newsletters. You are great with numbers but you are no marketer. Crafting compelling, engaging newsletters takes a different skill...
by leon@leongettler.com | Apr 28, 2025 | Copywriting, Real Estate Agents, Uncategorized
Australia’s heading into an election — and like clockwork, the property market is back in the headlines. Now, full disclosure: I didn’t write this. I’m a real estate agent, not a writer. I spend my days on the ground, negotiating deals, helping clients make smart...
by leon@leongettler.com | Apr 21, 2025 | Bookkeepers, Copywriting, Uncategorized
BAS is creeping up again — and if you’re like most bookkeepers, you’re already juggling late paperwork, vague email replies, and that one client who insists their shoebox full of receipts is “basically digital.” And while a pre-BAS newsletter should help...