by leon | Jul 18, 2022 | Copywriting
ALL SORTS OF COPYWRITING TRENDS HAVE BEEN EMERGING. These include everything from increased use of social media to podcasts. It’s all about knowing the kind of writing that best attracts and engages readers who are always busy. Done well, copywriting identifies the...
by leon | Jul 15, 2022 | Talking Business
International Energy Agency warns that the global squeeze on energy supply that’s triggered crippling shortages and sent power and fuel prices surging may get worse. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on...
by leon | Jul 11, 2022 | Copywriting
Proof-reading is like staying on a healthy diet, keeping off the booze and exercising every day. You have to do it. But most don’t because it can be tedious and boring. Particularly when you’re a business and you can be doing other things – like getting sales. But you...
by leon | Jul 8, 2022 | Talking Business
World’s richest billionaires lose $1.4 trillion in worst half ever Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your...
by leon | Jul 4, 2022 | Copywriting
EVERYONE IN BUSINESS WANTS THEIR IDEAS TO STAND OUT AND REACH THE AUDIENCE THEY’RE TRYING TO SERVE. But everybody knows it doesn’t happen by itself. Persuasion requires time, dedication and skill. For some it’s too hard. HERE ARE FIVE WAYS TO DO IT: 1....
by leon | Jul 1, 2022 | Talking Business
Stagflation. And when the Bank for International Settlements starts talking about it, you know it’s real. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or...
by leon | Jun 27, 2022 | Copywriting
Some entrepreneurs who want to write a blog, a report or presentation come down with writers’ block. They say they don’t have the time or energy. But they are more likely to avoid writing day to day because they feel uninspired and can’t come up with ideas. It’s not...
by leon | Jun 24, 2022 | Talking Business
Australian universities on Fair Work Ombudsman’s wage theft priority list. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your...
by leon | Jun 20, 2022 | Copywriting
When you are writing anything, it’s important to use your voice or the client’s voice. People want something that’s authentic and real, something that captures the client’s brand Here are seven ways to do it: 1. Talk to the client It’s important to get to know the...
by leon | Jun 17, 2022 | Talking Business
There are now fears the world is teetering on the brink of a global recession, after horror new inflation data from the US. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or...
