by leon | Aug 22, 2022 | Copywriting
EFFECTIVE BUSINESS WRITING IS AN IMPORTANT SKILL FOR EVERY COPYWRITER. Some copywriters don’t get the hang of it. One of my skills is that I know how to read a balance sheet and a P&L. I’ve been working with businesses now for 25 years with every kind of industry,...
by leon | Aug 19, 2022 | Talking Business
China’s economic slowdown deepened in July as strict Covid Zero measures and a slumping real-estate market threaten the chances of a recovery to a “reasonable” range. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on...
by leon | Aug 15, 2022 | Copywriting
PERSUASIVE AND AUTHENTIC WORDS ARE A MUST FOR EVERY COPYWRITER. But here’s the problem. It’s one thing to get on the phone with a client or customer or meet them face to face and be persuasive. But for many it’s different when it comes to putting it in writing. I...
by leon | Aug 12, 2022 | Talking Business
The RBA’s ‘whatever it takes’ attitude will cause a recession: ACTU Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or...
by leon | Aug 8, 2022 | Copywriting
CONTENT STRATEGY IS THE PLAN BUSINESSES USE TO CREATE CONTENT (AUDIO, VISUAL AND TEXT) TO ACHIEVE THEIR GOALS. The successful content strategy attracts the target audiences. Here are my 5 steps to creating a content strategy: 1. Define the audience It is important to...
by leon | Aug 5, 2022 | Talking Business
The Reserve Bank of Australia (RBA) has hiked the cash rate for the fourth consecutive month and the market forecasts the cash rate will be 3.3% by March next year. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the...
by leon | Aug 1, 2022 | Copywriting
NEWSLETTERS ARE A TERRIFIC WAY TO KEEP IN TOUCH WITH CLIENTS. Newsletters allow you to continue to build relationships with clients and remind them what you do and what you have achieved. And e-mail marketing is a cost-effective way to market your small business...
by leon | Jul 29, 2022 | Talking Business, Uncategorized
IMF says the world may soon be teetering on the edge of a global recession, only two years after the last one Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or...
by leon | Jul 25, 2022 | Copywriting
IT’S THAT TIME OF YEAR WHEN BUSINESSES ARE PREPARING ANNUAL REPORTS An annual report is necessary for many businesses, especially listed companies. But the annual report is more than just facts and figures. By using the annual report to tell a story, you can really...
by leon | Jul 22, 2022 | Talking Business
The Reserve Bank of Australia’s culture, appointments to its board and its 2 to 3% inflation target will be the focus of the institution’s first independent review in four decades. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is...
