by leon | May 22, 2023 | Copywriting
Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings. We need to tackle the problems of our clients’ customers. That will ensure more traffic and help our clients get more customers and sales. That...
by leon | May 19, 2023 | Talking Business
PwC tax leak crisis could see more executive heads roll with corporate veteran Ziggy Switkowski to lead internal probe. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
by leon | May 15, 2023 | Copywriting
Clients come to me needing copy for websites. They want to make their website distinctive. Make a website distinctive. I can write effective copy for an industry I am familiar with. I can write killer copy for a previously unknown industry. That needs me to do...
by leon | May 12, 2023 | Talking Business
A complete analysis of the Albanese government budget. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get...
by leon | May 8, 2023 | Copywriting
Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. But there are risks. Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. One is the capacity for AI to...
by leon | May 5, 2023 | Talking Business
The second largest bank collapse in American history took place as the Biden admin seized First Republic Bank and JP Morgan Chase Bank swooped in to assume all of the deposits for insured and uninsured. The big banks again get bigger with the help of the US...
by leon | May 1, 2023 | Copywriting
Headlines and headings are a great way to get attention to your website, blog or newsletter. They are also solid ways to improve your SEO. Headlines are also a solid way to improve your SEO. They are signposts to help users and search engines read and understand text...
by leon | Apr 28, 2023 | Talking Business
Analysis of Fox sacking Tucker Carlson, one week after the settlement with Dominion. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get...
by leon | Apr 24, 2023 | Copywriting
The big headache for business every year is doing management reports. How do they get on top of all that complexity? How do they get on top of all that complexity? There is no doubt that these reports are causing a lot of stress. And who has the time? And the problem...
by leon | Apr 21, 2023 | Talking Business
A last minute settlement has been reached in the defamation lawsuit against Fox News, sparing Murdoch a damaging trial. The settlement comes after the case looked quite horrific from Fox News’ standpoint. Welcome to Talking Business, a podcast produced in...
