by leon | Aug 22, 2022 | Copywriting
EFFECTIVE BUSINESS WRITING IS AN IMPORTANT SKILL FOR EVERY COPYWRITER. Some copywriters don’t get the hang of it. One of my skills is that I know how to read a balance sheet and a P&L. I’ve been working with businesses now for 25 years with every kind of industry,...
by leon | Aug 15, 2022 | Copywriting
PERSUASIVE AND AUTHENTIC WORDS ARE A MUST FOR EVERY COPYWRITER. But here’s the problem. It’s one thing to get on the phone with a client or customer or meet them face to face and be persuasive. But for many it’s different when it comes to putting it in writing. I...
by leon | Aug 8, 2022 | Copywriting
CONTENT STRATEGY IS THE PLAN BUSINESSES USE TO CREATE CONTENT (AUDIO, VISUAL AND TEXT) TO ACHIEVE THEIR GOALS. The successful content strategy attracts the target audiences. Here are my 5 steps to creating a content strategy: 1. Define the audience It is important to...
by leon | Aug 1, 2022 | Copywriting
NEWSLETTERS ARE A TERRIFIC WAY TO KEEP IN TOUCH WITH CLIENTS. Newsletters allow you to continue to build relationships with clients and remind them what you do and what you have achieved. And e-mail marketing is a cost-effective way to market your small business...
by leon | Jul 25, 2022 | Copywriting
IT’S THAT TIME OF YEAR WHEN BUSINESSES ARE PREPARING ANNUAL REPORTS An annual report is necessary for many businesses, especially listed companies. But the annual report is more than just facts and figures. By using the annual report to tell a story, you can really...
by leon | Jul 18, 2022 | Copywriting
ALL SORTS OF COPYWRITING TRENDS HAVE BEEN EMERGING. These include everything from increased use of social media to podcasts. It’s all about knowing the kind of writing that best attracts and engages readers who are always busy. Done well, copywriting identifies the...
