by leon | Aug 21, 2023 | Copywriting, Podcasting
I have clients who have found podcasts are extremely useful tools to expand their reach in today’s digital landscape. The great thing about podcasts is that listeners can tune in on them anywhere from their computers, car, radio, tablets or mobile devices. The great...
by leon | Aug 14, 2023 | Copywriting
Storytelling is regularly used in copywriting to increase the engagement of campaigns. This is done regularly because stories affect us on a very deep level. Why is this so? Because stories are emotional and whether you realize it or not, our emotions drive most of...
by leon | Aug 7, 2023 | Copywriting
As the demand for digital content grows, so does the need for efficient and effective ways to produce high-quality text at scale. Artificial intelligence (AI) is quickly changing how copywriters like me can write and edit content. A lot of firms don’t really...
by leon | Jul 31, 2023 | Copywriting
Why do company leaders and managers have ghost-writers? Business people and celebrities hire ghosts because they are frequently too busy to pen their story. Business people and celebrities hire ghosts because they are frequently too busy to pen their story. They also...
by leon | Jul 24, 2023 | Copywriting
From time to time, I’ve had clients who over-write. Usually, it comes from large companies with many partners, mostly law firms. This occurs where every partner wants to contribute to the website or document. It’s my job as a copywriter to edit and reduce the project...
by leon | Jul 17, 2023 | Blogs, Copywriting
When copywriting, pain points of your client’s customers set the stage for the product or service your client wants to offer. Smart marketing in the website, blog or newsletter focuses on areas that are most painful for your audience. Smart marketing in the website,...
