by leon@leongettler.com | Sep 1, 2025 | Blogs, Copywriting, Property investment
When internal teams for a property investment firm write copy for an innovative loan platform, it often ends up too technical, too vague, or worse — too boring. Sure the property investment company knows the platform inside-out, but its employees know that investors...
by leon@leongettler.com | Aug 18, 2025 | Blogs, Copywriting, Real Estate Agents
Spring is a Hot Season for Real Estate. Warmer weather brings out more buyers and sellers. Not to mention the RBA cutting interest rates to 3.6%. Perfect for Spring. Finder’s data showed that following the cut, the average single Australian would now be able to afford...
by leon@leongettler.com | Aug 11, 2025 | Blogs, Copywriting, Uncategorized
AI can crunch data, find patterns, and generate responses in milliseconds—but when it comes to meaningful communication? That’s still a very human art. Most AI-generated content is technically correct but let’s face, it’s emotionally off-key. Based on data, it lacks...
by leon@leongettler.com | Jul 28, 2025 | Blogs, Copywriting, Real Estate Agents, Uncategorized
Real estate agents know they need to show up online. Especially on LinkedIn, where high-value clients, referral partners, and even future team members are watching. So what happens? They post inconsistently… or not at all. They throw something up quickly that sounds...
by leon@leongettler.com | Jul 21, 2025 | Accountants, Blogs, Copywriting, Podcasting, Uncategorized
Accountants are masters of accuracy, trust, and technical know-how—but writing for the public is a different skillset. It’s hard to find the time between tax deadlines and client meetings, translate complex financial topics into clear, engaging language,...
by leon@leongettler.com | Jul 7, 2025 | Blogs, Copywriting, Podcasting, Real Estate Agents, Uncategorized
Multimedia marketing helps allows real estate agents to showcase properties in engaging ways. It helps them reach a wider audience and build a strong online presence. By leveraging platforms like social media and podcasting, agents can effectively connect with...