by leon@leongettler.com | Jun 2, 2025 | Blogs, Copywriting, Real Estate Agents, Uncategorized
Let’s face it: being a real estate agent in today’s fast-moving market is like juggling flaming torches while riding a unicycle—on a tightrope. Between listing appointments, client calls, home showings, paperwork, negotiations, and trying to have a life outside work...
by leon@leongettler.com | May 26, 2025 | Blogs, Copywriting, Real Estate Agents, Uncategorized
Many real estate agents face challenges in carving out a unique identity because the industry is so competitive. They need a brand that sets them apart from the crowd. But they have so many problems doing it. For a start, they can’t differentiate themselves and rely...
by leon@leongettler.com | May 12, 2025 | Accountants, Blogs, Bookkeepers, Copywriting, Financial Planners, Real Estate Agents, Uncategorized
What’s the difference between a consultant and a copywriter? The copywriter waits for the brief. The consultant sets it and writes it. I work as a copywriter. But the reality is I work more as a consultant to property, finance, building and cybersecurity companies....
by leon@leongettler.com | Mar 31, 2025 | Blogs, Copywriting
There are so many accountants who struggle to attract business on their websites. It’s because their websites aren’t up to scratch. They just don’t attract customers. It’s usually because the accountant has put the website together themselves, with perhaps the help of...
by leon@leongettler.com | Mar 24, 2025 | Blogs, Copywriting
Finance professionals—accountants, mortgage brokers, bookkeepers, and financial advisors—are experts at numbers, compliance, and strategy. But when it comes to marketing their services and crafting compelling content in their voice, many struggle. The key reason why...
by leon@leongettler.com | Mar 17, 2025 | Blogs, Copywriting
In today’s competitive mortgage industry, standing out from the crowd isn’t just about offering great rates and excellent service —it’s about becoming the go-to expert that clients trust. Blogging is one of the best ways to establish credibility, boost online...