by leon@leongettler.com | Dec 1, 2025 | Blogs, Copywriting, Real Estate Agents
A brand helps agents stand out in an industry flooded with others offering the same services, the same promises, and the same marketing phrases. It defines who the agent is, what they stand for, and why someone should choose them instead of the next agent in their...
by leon@leongettler.com | Nov 24, 2025 | Blogs, Copywriting, Email Marketing, Real Estate Agents, website
In 2026, an agent’s brand isn’t built by accident. It’s engineered—through story, strategy, and consistency. Sure, agents are experts at serving clients, negotiating deals, and navigating market shifts, building a brand is an entirely different craft. But agents have...
by leon@leongettler.com | Nov 17, 2025 | Accountants, Blogs, Copywriting
Christmas is a key period for accountants to stand out before the new year’s tax rush. Here’s a structured outline with seven ways accountants can use a copywriter and an explanation of why accountants often struggle to do this themselves. Why do they struggle? First,...
by leon@leongettler.com | Nov 3, 2025 | Accountants, Blogs, Copywriting, Email Marketing
Accountants are trained to interpret numbers, not to craft narratives. Their skills are in compliance, tax strategy, and financial reporting — not necessarily in persuasive writing or brand storytelling. A copywriter’s expertise is translating technical knowledge...
by leon@leongettler.com | Oct 27, 2025 | Artifical intelligence, Blogs, Copywriting
This week reminded me how deep the AI bubble is. I’d been approached to write copy for property investment company. Then came the twist: a content management firm stepped in, saying they already had “copywriters”. Fair enough – except their...
by leon@leongettler.com | Sep 22, 2025 | Blogs, Copywriting, Law Firms
Your law firm’s website isn’t just a digital brochure or business card —it’s your most powerful marketing tool. But here’s the thing: many firms overlook one critical element: the words themselves. They have problems doing that. For a start, they don’t have the time....