by leon@leongettler.com | May 12, 2025 | Accountants, Blogs, Bookkeepers, Copywriting, Financial Planners, Real Estate Agents, Uncategorized
What’s the difference between a consultant and a copywriter? The copywriter waits for the brief. The consultant sets it and writes it. I work as a copywriter. But the reality is I work more as a consultant to property, finance, building and cybersecurity companies....
by leon@leongettler.com | Mar 31, 2025 | Blogs, Copywriting
There are so many accountants who struggle to attract business on their websites. It’s because their websites aren’t up to scratch. They just don’t attract customers. It’s usually because the accountant has put the website together themselves, with perhaps the help of...
by leon@leongettler.com | Mar 24, 2025 | Blogs, Copywriting
Finance professionals—accountants, mortgage brokers, bookkeepers, and financial advisors—are experts at numbers, compliance, and strategy. But when it comes to marketing their services and crafting compelling content in their voice, many struggle. The key reason why...
by leon@leongettler.com | Mar 17, 2025 | Blogs, Copywriting
In today’s competitive mortgage industry, standing out from the crowd isn’t just about offering great rates and excellent service —it’s about becoming the go-to expert that clients trust. Blogging is one of the best ways to establish credibility, boost online...
by leon@leongettler.com | Mar 10, 2025 | Blogs, Copywriting
Real estate agents can write their own marketing copy—just like anyone can cut their own hair. But should they? Probably not. Truth be told, real estate agents have trouble doing their own marketing for a whole bunch of reasons. First, off they don’t have time. Every...
by leon@leongettler.com | Mar 3, 2025 | Blogs, Copywriting
An accountant needs to create their voice and build their brand to stand out in a competitive market, attract the right clients, and establish trust and credibility. A strong brand helps them showcase their unique expertise, approach, and personality, making sure they...