by leon@leongettler.com | Feb 16, 2026 | Artifical intelligence, Blogs, Copywriting, Email Marketing, Real Estate Agents, website
In 2026, the real estate market is no longer just about who has the best listings; it’s about who has the most trusted voice. With AI-generated fluff saturating the internet, home buyers and sellers aren’t looking for a salesperson; they’re looking for a local...
by leon@leongettler.com | Feb 2, 2026 | Accountants, Blogs, Copywriting, Podcasting
Accountants love certainty. 2026 is not bringing much of it. Between ESG disclosures that suddenly matter and cyber threats that refuse to stay in the IT department, number crunchers are being asked to track more than just the numbers. Carbon footprints, data...
by leon@leongettler.com | Dec 1, 2025 | Blogs, Copywriting, Real Estate Agents
A brand helps agents stand out in an industry flooded with others offering the same services, the same promises, and the same marketing phrases. It defines who the agent is, what they stand for, and why someone should choose them instead of the next agent in their...
by leon@leongettler.com | Nov 24, 2025 | Blogs, Copywriting, Email Marketing, Real Estate Agents, website
In 2026, an agent’s brand isn’t built by accident. It’s engineered—through story, strategy, and consistency. Sure, agents are experts at serving clients, negotiating deals, and navigating market shifts, building a brand is an entirely different craft. But agents have...
by leon@leongettler.com | Nov 17, 2025 | Accountants, Blogs, Copywriting
Christmas is a key period for accountants to stand out before the new year’s tax rush. Here’s a structured outline with seven ways accountants can use a copywriter and an explanation of why accountants often struggle to do this themselves. Why do they struggle? First,...
by leon@leongettler.com | Nov 3, 2025 | Accountants, Blogs, Copywriting, Email Marketing
Accountants are trained to interpret numbers, not to craft narratives. Their skills are in compliance, tax strategy, and financial reporting — not necessarily in persuasive writing or brand storytelling. A copywriter’s expertise is translating technical knowledge...