by leon@leongettler.com | Sep 22, 2025 | Blogs, Copywriting, Law Firms
Your law firm’s website isn’t just a digital brochure or business card —it’s your most powerful marketing tool. But here’s the thing: many firms overlook one critical element: the words themselves. They have problems doing that. For a start, they don’t have the time....
by leon@leongettler.com | Sep 15, 2025 | Blogs, Copywriting, Email Marketing, Podcasting, Real Estate Agents
As a real estate agent, you’re already juggling open homes, vendor meetings, buyer callbacks, contract negotiations — and that’s just before you catch the AFL and NRL footy finals. Marketing your listings and yourself takes more than just a quick caption and a...
by leon@leongettler.com | Sep 8, 2025 | Blogs, Copywriting, Law Firms
Lawyers wanting to market their business know they need content plan and calendar. That’s a must. But they have problems putting them together. They need help from a copywriter. Let’s face it: non-one went to law school at university to spend billable hours wrangling...
by leon@leongettler.com | Sep 1, 2025 | Blogs, Copywriting, Property investment
When internal teams for a property investment firm write copy for an innovative loan platform, it often ends up too technical, too vague, or worse — too boring. Sure the property investment company knows the platform inside-out, but its employees know that investors...
by leon@leongettler.com | Aug 18, 2025 | Blogs, Copywriting, Real Estate Agents
Spring is a Hot Season for Real Estate. Warmer weather brings out more buyers and sellers. Not to mention the RBA cutting interest rates to 3.6%. Perfect for Spring. Finder’s data showed that following the cut, the average single Australian would now be able to afford...
by leon@leongettler.com | Aug 11, 2025 | Blogs, Copywriting, Uncategorized
AI can crunch data, find patterns, and generate responses in milliseconds—but when it comes to meaningful communication? That’s still a very human art. Most AI-generated content is technically correct but let’s face, it’s emotionally off-key. Based on data, it lacks...