by leon | Sep 8, 2023 | Talking Business
Qantas announces that Alan Joyce has stood down as CEO of Qantas early. For the first time, Qantas is ahead of schedule. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own...
![ENHANCING YOUR ONLINE BRAND: COPY FOR A CLIENT’S WEBSITE IS IMPORTANT]()
by leon | Sep 4, 2023 | Copywriting
GOOD CONTENT ON A WEBSITE IS THE MOST EFFECTIVE WAY TO GET YOUR BRAND ACROSS IN THE DIGITAL SPACE. High quality writing should sell the client’s products and services and deliver useful information for customers that they can’t get anywhere else and have them...
by leon | Sep 1, 2023 | Talking Business
Fortescue Mining boss Fiona Hick leaves as profits fall and dividends cut. Analysts say the lack of explanation of Hick’s departure and the attempt to spin Otranto’s appointment as planned is an insult to investors. Welcome to Talking Business, a podcast produced in...
![ENHANCING YOUR ONLINE BRAND: COPY FOR A CLIENT’S WEBSITE IS IMPORTANT]()
by leon | Aug 28, 2023 | Copywriting
CONSISTENTLY WRITING HIGH QUALITY CONTENT IS ESSENTIAL FOR ANY BUSINESS THAT WANTS TO MAKE THEIR MARK IN A BIG WAY. Once your writing is out in the world, you will hear from people you don’t know and never would have reached. Your books and articles will be a great...
by leon | Aug 25, 2023 | Talking Business
Australia is set to lose its AAA credit rating because of ‘Climate Change’. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go...
by leon | Aug 21, 2023 | Copywriting, Podcasting
I have clients who have found podcasts are extremely useful tools to expand their reach in today’s digital landscape. The great thing about podcasts is that listeners can tune in on them anywhere from their computers, car, radio, tablets or mobile devices. The great...
by leon | Aug 18, 2023 | Talking Business
Australia’s richest person Gina Rinehart committed “egregious fraud” and then lied about it, a trial over billions of dollars in iron ore riches has been told. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the...
by leon | Aug 14, 2023 | Copywriting
Storytelling is regularly used in copywriting to increase the engagement of campaigns. This is done regularly because stories affect us on a very deep level. Why is this so? Because stories are emotional and whether you realize it or not, our emotions drive most of...
by leon | Aug 11, 2023 | Talking Business
How far back does the PwC tax leaks scandal go? The battle between the ATO and PwC has been going for at least six years. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own...
by leon | Aug 7, 2023 | Copywriting
As the demand for digital content grows, so does the need for efficient and effective ways to produce high-quality text at scale. Artificial intelligence (AI) is quickly changing how copywriters like me can write and edit content. A lot of firms don’t really...
