by leon | Aug 4, 2023 | Talking Business
Could the RBA’s aggressive rate hike cycle be over? Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it...
by leon | Jul 31, 2023 | Copywriting
Why do company leaders and managers have ghost-writers? Business people and celebrities hire ghosts because they are frequently too busy to pen their story. Business people and celebrities hire ghosts because they are frequently too busy to pen their story. They also...
by leon | Jul 28, 2023 | Talking Business
Elon Musk’s decision to turn Twitter into X wiped out anywhere between $4 billion and $20 billion in value, according to analysts and brand agencies Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast...
by leon | Jul 24, 2023 | Copywriting
From time to time, I’ve had clients who over-write. Usually, it comes from large companies with many partners, mostly law firms. This occurs where every partner wants to contribute to the website or document. It’s my job as a copywriter to edit and reduce the project...
by leon | Jul 21, 2023 | Talking Business
Deloitte Australia’s Adam Powick makes a shock admission about his $3.5 million pay packet, more than Australia’s PM. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
by leon | Jul 17, 2023 | Blogs, Copywriting
When copywriting, pain points of your client’s customers set the stage for the product or service your client wants to offer. Smart marketing in the website, blog or newsletter focuses on areas that are most painful for your audience. Smart marketing in the website,...
by leon | Jul 14, 2023 | Talking Business
Kathryn Campbell goes on leave – – a day before the robo-debt royal commission makes its damning findings against her. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own...
by leon | Jul 10, 2023 | Blogs, Copywriting, Podcasting
You’ve had a long tiring day. You sit down to work on your website, which really needs fixing, your newsletter, which you really have to start producing, and that blog post. A copywriter for your website will save you heaps of time and let you get on with making...
by leon | Jul 7, 2023 | Talking Business
PwC finishes up internal investigations into tax leaks, booting out people. It still faces the Switkowski review, on-going Senate inquiries, the AFP criminal investigation and the potential National Anti-Corruption Commission probe. Welcome to Talking Business,...
by leon | Jul 3, 2023 | Copywriting
AI machines are already able to create copy at a speed completely unachievable by humans. Remarkably, they do it to a ‘human’ standard. But the copywriter will still have a role. AI is here to stay. Good copywriters will know how to work with AI. AI can do repetitive...
