by leon | Oct 14, 2022 | Talking Business
The IMF points to a growing risk that the global economy will slide into recession next year as households and businesses face ‘stormy waters’ in most countries Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is...
by leon | Oct 10, 2022 | Copywriting
AS WE GO TO THE END OF 2022, IT IS TIME FOR ALL BUSINESSES TO THINK ABOUT HOW THEY WILL DO THEIR CHRISTMAS CAMPAIGNS. YES IT’S OCTOBER BUT IT’S 75 DAYS BEFORE CHRISTMAS. TIME TO START PLANNING NOW With everyone sending holiday themed emails and promoting Christmas...
by leon | Oct 7, 2022 | Talking Business
The UK lesson of blundering Liz Truss and Kwasi Kwarteng’s tax U-turn For the most exclusive access to leading economists and business leaders from around the world, subscribe to Talking Business on the Apple podcast store or on my website leongettler.com. I am...
by leon | Oct 3, 2022 | Copywriting
SOCIAL MEDIA IS NOW A KEY INFLUENCER FOR MARKETS AND NO COPYWRITER SHOULD IGNORE IT. The stats tell the story. According to e-marketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active on social media in 2019. And according to another...
by leon | Sep 30, 2022 | Talking Business
Federal Reserve unsure of US economy’s direction as Wall Street meltdown worsens Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your...
by leon | Sep 26, 2022 | Copywriting
A CALL TO ACTION IS WHERE VISITORS TO A BLOG POST, ARTICLE, SOCIAL AD, WEBSITE, PODCAST OR EMAIL ARE ASKED TO RESPOND AFTER VIEWING THE COPYWRITER’S CONTENT. The call to action also ensures that my client gets their customer’s name and email. I do calls to action for...
by leon | Sep 23, 2022 | Talking Business
Central banks are intent on driving the world economy perilously close to a recession. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get...
by leon | Sep 19, 2022 | Copywriting
NEWSLETTERS ARE A GREAT WAY TO KEEP IN TOUCH WITH CLIENTS AND BUILD PROSPECTS. The goal of newsletters is usually to nurture the relationship and get your audience to take a call to action. The people on your database will be self-selected so they’ll want to hear from...
by leon | Sep 16, 2022 | Talking Business
The US inflation rate sits at 8.3% in August, likely keeping the Fed on track for another big rate hike and spooking the markets Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the...
by leon | Sep 12, 2022 | Copywriting
EVERY COMPANY IS LOOKING FOR NEW CUSTOMERS. THAT’S WHEN THEY TURN TO COPYWRITERS TO CREATE LEAD MAGNETS. The lead magnet is the term given for a complementary product or service is that is offered in exchange for contact details. Common lead magnets include free...
