by leon | Aug 14, 2023 | Copywriting
Storytelling is regularly used in copywriting to increase the engagement of campaigns. This is done regularly because stories affect us on a very deep level. Why is this so? Because stories are emotional and whether you realize it or not, our emotions drive most of...
by leon | Aug 11, 2023 | Talking Business
How far back does the PwC tax leaks scandal go? The battle between the ATO and PwC has been going for at least six years. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own...
by leon | Aug 7, 2023 | Copywriting
As the demand for digital content grows, so does the need for efficient and effective ways to produce high-quality text at scale. Artificial intelligence (AI) is quickly changing how copywriters like me can write and edit content. A lot of firms don’t really...
by leon | Aug 4, 2023 | Talking Business
Could the RBA’s aggressive rate hike cycle be over? Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it...
by leon | Jul 31, 2023 | Copywriting
Why do company leaders and managers have ghost-writers? Business people and celebrities hire ghosts because they are frequently too busy to pen their story. Business people and celebrities hire ghosts because they are frequently too busy to pen their story. They also...
by leon | Jul 28, 2023 | Talking Business
Elon Musk’s decision to turn Twitter into X wiped out anywhere between $4 billion and $20 billion in value, according to analysts and brand agencies Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast...
by leon | Jul 24, 2023 | Copywriting
From time to time, I’ve had clients who over-write. Usually, it comes from large companies with many partners, mostly law firms. This occurs where every partner wants to contribute to the website or document. It’s my job as a copywriter to edit and reduce the project...
by leon | Jul 21, 2023 | Talking Business
Deloitte Australia’s Adam Powick makes a shock admission about his $3.5 million pay packet, more than Australia’s PM. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
by leon | Jul 17, 2023 | Blogs, Copywriting
When copywriting, pain points of your client’s customers set the stage for the product or service your client wants to offer. Smart marketing in the website, blog or newsletter focuses on areas that are most painful for your audience. Smart marketing in the website,...
by leon | Jul 14, 2023 | Talking Business
Kathryn Campbell goes on leave – – a day before the robo-debt royal commission makes its damning findings against her. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own...
