by leon | Jul 21, 2023 | Talking Business
Deloitte Australia’s Adam Powick makes a shock admission about his $3.5 million pay packet, more than Australia’s PM. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
by leon | Jul 17, 2023 | Blogs, Copywriting
When copywriting, pain points of your client’s customers set the stage for the product or service your client wants to offer. Smart marketing in the website, blog or newsletter focuses on areas that are most painful for your audience. Smart marketing in the website,...
by leon | Jul 14, 2023 | Talking Business
Kathryn Campbell goes on leave – – a day before the robo-debt royal commission makes its damning findings against her. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own...
by leon | Jul 10, 2023 | Blogs, Copywriting, Podcasting
You’ve had a long tiring day. You sit down to work on your website, which really needs fixing, your newsletter, which you really have to start producing, and that blog post. A copywriter for your website will save you heaps of time and let you get on with making...
by leon | Jul 7, 2023 | Talking Business
PwC finishes up internal investigations into tax leaks, booting out people. It still faces the Switkowski review, on-going Senate inquiries, the AFP criminal investigation and the potential National Anti-Corruption Commission probe. Welcome to Talking Business,...
by leon | Jul 3, 2023 | Copywriting
AI machines are already able to create copy at a speed completely unachievable by humans. Remarkably, they do it to a ‘human’ standard. But the copywriter will still have a role. AI is here to stay. Good copywriters will know how to work with AI. AI can do repetitive...
by leon | Jun 30, 2023 | Uncategorized
After being caught using leaked tax plans, PwC is flogging its lucrative government consulting business – rebranding it “Bell” – to a private equity firm for $1 Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is...
by leon | Jun 26, 2023 | Blogs, Copywriting
Bookkeepers need blogs because bookkeeping is a crucial part of accounting that needs understanding. Bookkeepers need blogs because bookkeeping is a crucial part of accounting that needs understanding. Many small business owners overlook the importance of...
by leon | Jun 23, 2023 | Talking Business
PwC tax leaks: Parliament demands names of 63 partners and staff caught up in saga Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get...
by leon | Jun 19, 2023 | Copywriting
Your website is a 24/7 salesperson for your business. But what happens when your website isn’t converting into qualified leads? A lot of businesses goto agencies. Big mistake. Your website is a 24/7 salesperson for your business. The agency doesn’t know your industry,...
