by leon@leongettler.com | Nov 10, 2025 | Copywriting, Real Estate Agents
You might think Christmas is a time to slow down and relax. Not for savvy real estate agents. That’s the time to build relationships, strengthen their brand, and set the stage for a strong start to the new year. The holidays offer opportunities for agents to connect...
by leon@leongettler.com | Nov 7, 2025 | Talking Business
Rate cut hopes crushed. With inflation set to hit 3.7% in 2026, relief is some way off. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you...
by leon@leongettler.com | Nov 3, 2025 | Accountants, Blogs, Copywriting, Email Marketing
Accountants are trained to interpret numbers, not to craft narratives. Their skills are in compliance, tax strategy, and financial reporting — not necessarily in persuasive writing or brand storytelling. A copywriter’s expertise is translating technical knowledge...
by leon@leongettler.com | Oct 31, 2025 | Talking Business
Geez! Latest quarterly inflation figure is a blazing hot 1.3%. That pushes the annual rate to 3.2%, well above the RBA target range. No more talk of rate cuts on Cup Day. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available...
by leon@leongettler.com | Oct 27, 2025 | Artifical intelligence, Blogs, Copywriting
This week reminded me how deep the AI bubble is. I’d been approached to write copy for property investment company. Then came the twist: a content management firm stepped in, saying they already had “copywriters”. Fair enough – except their...
by leon@leongettler.com | Oct 24, 2025 | Talking Business
Trump and “friend” Albanese seal a major $13 billion deal into Australian minerals. And confirmation that AUKUS is “full steam ahead”. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website,...
by leon@leongettler.com | Oct 20, 2025 | Accountants, Copywriting
Staying ahead of 2026’s accounting trends isn’t just smart—it’s essential. From evolving regulations to rapid tech shifts like AI and automation, the profession is transforming fast. Accountants can’t navigate this alone because the pace of change demands...
by leon@leongettler.com | Oct 17, 2025 | Talking Business
Trump again threatens China with 100% tariffs after China pulls the mighty rare earths Ace card. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple podcast store or...
by leon@leongettler.com | Oct 13, 2025 | Email Marketing, Real Estate Agents
Real estate agents are increasingly relying on AI tools to streamline their operations, boost marketing efforts, and enhance customer service. Some of the key tools include AI-powered chatbots to answer client questions, book appointments, and provide property details...
by leon@leongettler.com | Oct 10, 2025 | Talking Business
Gold prices have punched through $4000 in the wake of the shutdown and US instability. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to...
