by leon@leongettler.com | Dec 15, 2025 | Copywriting, Real Estate Agents, website
For many real estate agents, the Christmas break feels like the only time to finally “catch up” on marketing. Listings slow down. Phones go quiet. Diaries loosen up. So they sit down with good intentions: “I’ll write some posts, update my website, maybe send an email...
by leon@leongettler.com | Dec 12, 2025 | Talking Business
The Reserve Bank of Australia has sent a pretty clear warning: interest rates may be going up next year, for the first time in two years Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website,...
by leon@leongettler.com | Dec 8, 2025 | Accountants, Copywriting
December is a unique season in the accounting world. That because it’s the perfect time for accountants to break the mould and connect with clients, colleagues, and teams through one of the oldest tools in human communication: stories. The problem is accountants...
by leon@leongettler.com | Dec 5, 2025 | Talking Business
Australia’s economic growth misses estimates rising just 2.1% in the third quarter. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get...
by leon@leongettler.com | Dec 1, 2025 | Blogs, Copywriting, Real Estate Agents
A brand helps agents stand out in an industry flooded with others offering the same services, the same promises, and the same marketing phrases. It defines who the agent is, what they stand for, and why someone should choose them instead of the next agent in their...
by leon@leongettler.com | Nov 28, 2025 | Talking Business
Bendigo Bank admits poor money-laundering controls. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple podcast store or wherever you go to get your podcasts. Or you can get it...
by leon@leongettler.com | Nov 24, 2025 | Blogs, Copywriting, Email Marketing, Real Estate Agents, website
In 2026, an agent’s brand isn’t built by accident. It’s engineered—through story, strategy, and consistency. Sure, agents are experts at serving clients, negotiating deals, and navigating market shifts, building a brand is an entirely different craft. But agents have...
by leon@leongettler.com | Nov 21, 2025 | Podcasting, Talking Business
Future Fund Buys Gold Amid ‘Permacrisis’. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get...
by leon@leongettler.com | Nov 17, 2025 | Accountants, Blogs, Copywriting
Christmas is a key period for accountants to stand out before the new year’s tax rush. Here’s a structured outline with seven ways accountants can use a copywriter and an explanation of why accountants often struggle to do this themselves. Why do they struggle? First,...
by leon@leongettler.com | Nov 14, 2025 | Talking Business
It looks like Donald Trump’s tariff war has backfired. Australian exports to the US have jumped 20% over the past year. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
