by leon@leongettler.com | Nov 28, 2025 | Talking Business
Bendigo Bank admits poor money-laundering controls. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple podcast store or wherever you go to get your podcasts. Or you can get it...
by leon@leongettler.com | Nov 24, 2025 | Blogs, Copywriting, Email Marketing, Real Estate Agents, website
In 2026, an agent’s brand isn’t built by accident. It’s engineered—through story, strategy, and consistency. Sure, agents are experts at serving clients, negotiating deals, and navigating market shifts, building a brand is an entirely different craft. But agents have...
by leon@leongettler.com | Nov 21, 2025 | Podcasting, Talking Business
Future Fund Buys Gold Amid ‘Permacrisis’. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get...
by leon@leongettler.com | Nov 17, 2025 | Accountants, Blogs, Copywriting
Christmas is a key period for accountants to stand out before the new year’s tax rush. Here’s a structured outline with seven ways accountants can use a copywriter and an explanation of why accountants often struggle to do this themselves. Why do they struggle? First,...
by leon@leongettler.com | Nov 14, 2025 | Talking Business
It looks like Donald Trump’s tariff war has backfired. Australian exports to the US have jumped 20% over the past year. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
by leon@leongettler.com | Nov 10, 2025 | Copywriting, Real Estate Agents
You might think Christmas is a time to slow down and relax. Not for savvy real estate agents. That’s the time to build relationships, strengthen their brand, and set the stage for a strong start to the new year. The holidays offer opportunities for agents to connect...
by leon@leongettler.com | Nov 7, 2025 | Talking Business
Rate cut hopes crushed. With inflation set to hit 3.7% in 2026, relief is some way off. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you...
by leon@leongettler.com | Nov 3, 2025 | Accountants, Blogs, Copywriting, Email Marketing
Accountants are trained to interpret numbers, not to craft narratives. Their skills are in compliance, tax strategy, and financial reporting — not necessarily in persuasive writing or brand storytelling. A copywriter’s expertise is translating technical knowledge...
by leon@leongettler.com | Oct 31, 2025 | Talking Business
Geez! Latest quarterly inflation figure is a blazing hot 1.3%. That pushes the annual rate to 3.2%, well above the RBA target range. No more talk of rate cuts on Cup Day. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available...
by leon@leongettler.com | Oct 27, 2025 | Artifical intelligence, Blogs, Copywriting
This week reminded me how deep the AI bubble is. I’d been approached to write copy for property investment company. Then came the twist: a content management firm stepped in, saying they already had “copywriters”. Fair enough – except their...
