EDUCATE AND EMPOWER: STORY TELLING TO BOOST SALES

LeonGettler.com - EDUCATE AND EMPOWER: STORY TELLING TO BOOST SALES

Storytelling is regularly used in copywriting to increase the engagement of campaigns. This is done regularly because stories affect us on a very deep level. Why is this so? Because stories are emotional and whether you realize it or not, our emotions drive most of what we do. That means stories can be engineered to…

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HOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE

LeonGettler.com - HOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE

Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills to attract new clients and retain the ones they already have. I…

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7 WAYS TO WRITE WITH THE CLIENT’S VOICE

When you are writing anything, it’s important to use your voice or the client’s voice. People want something that’s authentic and real, something that captures the client’s brand Here are seven ways to do it: 1. Talk to the client It’s important to get to know the client so you could pick up exactly how…

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EDITING CLIENT’S COPY – FIVE STEPS

Editing a client’s copy is the most challenging role for any copywriter. The client has put a lot of thought and effort into their words so you need to be careful.  But it’s an important job because the copy has to be spot on, it has to engage the client’s customers, leave them with no…

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