7 WAYS TO WRITE WITH THE CLIENT’S VOICE

When you are writing anything, it’s important to use your voice or the client’s voice. People want something that’s authentic and real, something that captures the client’s brand Here are seven ways to do it: 1. Talk to the client It’s important to get to know the client so you could pick up exactly how…

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EDITING CLIENT’S COPY – FIVE STEPS

Editing a client’s copy is the most challenging role for any copywriter. The client has put a lot of thought and effort into their words so you need to be careful.  But it’s an important job because the copy has to be spot on, it has to engage the client’s customers, leave them with no…

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