5 TIPS FOR DEVELOPING A CONTENT STRATEGY

CONTENT STRATEGY IS THE PLAN BUSINESSES USE TO CREATE CONTENT (AUDIO, VISUAL AND TEXT) TO ACHIEVE THEIR GOALS. The successful content strategy attracts the target audiences. Here are my 5 steps to creating a content strategy: 1. Define the audience It is important to understand who the audience is. There might be two different audiences…

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5 TIPS FOR NEWSLETTERS

NEWSLETTERS ARE A TERRIFIC WAY TO KEEP IN TOUCH WITH CLIENTS. Newsletters allow you to continue to build relationships with clients and remind them what you do and what you have achieved. And e-mail marketing is a cost-effective way to market your small business through newsletters. The truth is people check their emails more often…

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5 BIG COPYWRITING TRENDS

ALL SORTS OF COPYWRITING TRENDS HAVE BEEN EMERGING. These include everything from increased use of social media to podcasts. It’s all about knowing the kind of writing that best attracts and engages readers who are always busy. Done well, copywriting identifies the brand voice that appeals to customers. Here are five big trends in copywriting…

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7 WAYS TO WRITE WITH THE CLIENT’S VOICE

When you are writing anything, it’s important to use your voice or the client’s voice. People want something that’s authentic and real, something that captures the client’s brand Here are seven ways to do it: 1. Talk to the client It’s important to get to know the client so you could pick up exactly how…

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SEVEN STEPS FOR WRITING COMPANY PROFILES.

Whether you’re a start-up or a large company, having a company profile is essential. A company profile helps the company with its marketing. I’ve met a lot of owners who don’t do it. They say it’s too much to get their head around when they’re busy running a business. I have been writing profiles for…

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