5 TIPS TO CREATE GREAT WEBSITES

5 TIPS TO CREATE GREAT WEBSITES

Your website is a 24/7 salesperson for your business. But what happens when your website isn’t converting into qualified leads? A lot of businesses goto agencies. Big mistake. Your website is a 24/7 salesperson for your business. The agency doesn’t know your industry,...
HOW GOOD COPYWRITERS MAKE SALES BY TACKLING PROBLEMS

HOW GOOD COPYWRITERS MAKE SALES BY TACKLING PROBLEMS

Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings. We need to tackle the problems of our clients’ customers. That will ensure more traffic and help our clients get more customers and sales. That...
5 TIPS FOR DOING VIDEO SCRIPTS

5 TIPS FOR DOING VIDEO SCRIPTS

I HAVE HAD TWO CLIENTS APPROACH ME TO DO VIDEO SCRIPTS FOR THEIR BUSINESS. One video script was for a big real estate firm in the Melbourne CBD and the other one was for an electricity contractor. A video is a great way to engage customers, summarise who you are,...
5 TIPS FOR DOING NEWSLETTERS

5 TIPS FOR DOING NEWSLETTERS

NEWSLETTERS ARE A GREAT WAY TO KEEP IN TOUCH WITH CLIENTS AND BUILD PROSPECTS. The goal of newsletters is usually to nurture the relationship and get your audience to take a call to action. The people on your database will be self-selected so they’ll want to hear from...

SEVEN STEPS FOR WRITING COMPANY PROFILES.

Whether you’re a start-up or a large company, having a company profile is essential. A company profile helps the company with its marketing. I’ve met a lot of owners who don’t do it. They say it’s too much to get their head around when they’re busy running a business....