SEVEN STEPS FOR WRITING COMPANY PROFILES.

Whether you’re a start-up or a large company, having a company profile is essential. A company profile helps the company with its marketing. I’ve met a lot of owners who don’t do it. They say it’s too much to get their head around when they’re busy running a business. I have been writing profiles for…

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5 RULES FOR STORYTELLING IN COPYWRITING.

Storytelling is art, copywriting is marketing. The two are different, but they share common ground. Both tell a story. Companies want to have their stories told. If the story is good enough, it might engage the reader and get them buying the product of service. But of course, copywriting and storytelling are two different things.…

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