by leon@leongettler.com | Feb 16, 2026 | Artifical intelligence, Blogs, Copywriting, Email Marketing, Real Estate Agents, website
In 2026, the real estate market is no longer just about who has the best listings; it’s about who has the most trusted voice. With AI-generated fluff saturating the internet, home buyers and sellers aren’t looking for a salesperson; they’re looking for a local...
by leon@leongettler.com | Dec 15, 2025 | Copywriting, Real Estate Agents, website
For many real estate agents, the Christmas break feels like the only time to finally “catch up” on marketing. Listings slow down. Phones go quiet. Diaries loosen up. So they sit down with good intentions: “I’ll write some posts, update my website, maybe send an email...
by leon@leongettler.com | Nov 24, 2025 | Blogs, Copywriting, Email Marketing, Real Estate Agents, website
In 2026, an agent’s brand isn’t built by accident. It’s engineered—through story, strategy, and consistency. Sure, agents are experts at serving clients, negotiating deals, and navigating market shifts, building a brand is an entirely different craft. But agents have...