by leon@leongettler.com | Nov 24, 2025 | Blogs, Copywriting, Email Marketing, Real Estate Agents, website
In 2026, an agent’s brand isn’t built by accident. It’s engineered—through story, strategy, and consistency. Sure, agents are experts at serving clients, negotiating deals, and navigating market shifts, building a brand is an entirely different craft. But agents have...
by leon@leongettler.com | Nov 3, 2025 | Accountants, Blogs, Copywriting, Email Marketing
Accountants are trained to interpret numbers, not to craft narratives. Their skills are in compliance, tax strategy, and financial reporting — not necessarily in persuasive writing or brand storytelling. A copywriter’s expertise is translating technical knowledge...
by leon@leongettler.com | Oct 13, 2025 | Email Marketing, Real Estate Agents
Real estate agents are increasingly relying on AI tools to streamline their operations, boost marketing efforts, and enhance customer service. Some of the key tools include AI-powered chatbots to answer client questions, book appointments, and provide property details...
by leon@leongettler.com | Oct 6, 2025 | Copywriting, Email Marketing, Real Estate Agents
Let’s be real: in today’s fast-paced, scroll-happy world, words sell homes. Photos grab attention, but it’s the copy that makes someone picture their life inside those walls. A great copywriter knows how to craft compelling property descriptions, punchy headlines,...
by leon@leongettler.com | Sep 29, 2025 | Accountants, Copywriting, Email Marketing, Financial Planners
After tax season, many firms experience a lull in client engagement. But that’s exactly when the firm’s communication should ramp up, not slow down. This is particularly the case when so many firms have different specialties – tax, bookkeeping, business advisory,...
by leon@leongettler.com | Sep 15, 2025 | Blogs, Copywriting, Email Marketing, Podcasting, Real Estate Agents
As a real estate agent, you’re already juggling open homes, vendor meetings, buyer callbacks, contract negotiations — and that’s just before you catch the AFL and NRL footy finals. Marketing your listings and yourself takes more than just a quick caption and a...