by leon | Dec 5, 2022 | Blogs, Copywriting, Podcasting
LAWYERS TELL ME ONE OF THE BIGGEST PROBLEMS THEY HAVE IS MANAGING CLIENTS’ EXPECTATIONS. For example, the client might give them a job that they expect will take two weeks but the lawyer knows it will take six months. Much of it comes down to communication. This is...
by leon | Nov 28, 2022 | Blogs, Copywriting, Podcasting
Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills...
by leon | Nov 21, 2022 | Blogs, Copywriting, Podcasting
COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work...
by leon | Nov 14, 2022 | Copywriting
COPY EDITING FOR CLIENTS IS AN IMPORTANT JOB. Whether it’s an article by the client for their company or industry journal, whether it’s their blog or theirnewsletter, it’s a process that will always need careful attention. What is copy editing? While a proof reader’s...
by leon | Nov 7, 2022 | Copywriting
I HAVE HAD TWO CLIENTS APPROACH ME TO DO VIDEO SCRIPTS FOR THEIR BUSINESS. One video script was for a big real estate firm in the Melbourne CBD and the other one was for an electricity contractor. A video is a great way to engage customers, summarise who you are,...
by leon | Oct 31, 2022 | Copywriting
NO COMPANY WANTS TO BE THE BEARER OF BAD NEWS BUT AN ORGANISATION’S STAKEHOLDERS, REGULATORS AND THE GENERAL PUBLIC NEED TO BE INFORMED OF PROBLEMS FACING THE BUSINESS. As the Harvard Business Review says, risk communications “has become one of the most important...
