by leon | Sep 26, 2022 | Copywriting
A CALL TO ACTION IS WHERE VISITORS TO A BLOG POST, ARTICLE, SOCIAL AD, WEBSITE, PODCAST OR EMAIL ARE ASKED TO RESPOND AFTER VIEWING THE COPYWRITER’S CONTENT. The call to action also ensures that my client gets their customer’s name and email. I do calls to action for...
by leon | Sep 19, 2022 | Copywriting
NEWSLETTERS ARE A GREAT WAY TO KEEP IN TOUCH WITH CLIENTS AND BUILD PROSPECTS. The goal of newsletters is usually to nurture the relationship and get your audience to take a call to action. The people on your database will be self-selected so they’ll want to hear from...
by leon | Sep 12, 2022 | Copywriting
EVERY COMPANY IS LOOKING FOR NEW CUSTOMERS. THAT’S WHEN THEY TURN TO COPYWRITERS TO CREATE LEAD MAGNETS. The lead magnet is the term given for a complementary product or service is that is offered in exchange for contact details. Common lead magnets include free...
by leon | Sep 5, 2022 | Copywriting
ACCOUNTANTS, FINANCIAL PLANNERS, BOOK KEEPERS, BANKS AND FINTECHS ALL NEED COPYWRITERS. It’s not that they can’t write it themselves. Financial services firms tell me they have to do so much work on compliance that they don’t have time to market themselves and...
by leon | Aug 22, 2022 | Copywriting
EFFECTIVE BUSINESS WRITING IS AN IMPORTANT SKILL FOR EVERY COPYWRITER. Some copywriters don’t get the hang of it. One of my skills is that I know how to read a balance sheet and a P&L. I’ve been working with businesses now for 25 years with every kind of industry,...
by leon | Aug 15, 2022 | Copywriting
PERSUASIVE AND AUTHENTIC WORDS ARE A MUST FOR EVERY COPYWRITER. But here’s the problem. It’s one thing to get on the phone with a client or customer or meet them face to face and be persuasive. But for many it’s different when it comes to putting it in writing. I...