by leon | Oct 17, 2022 | Copywriting
WORDS ARE IMPORTANT FOR CLIENTS. WORDS CREATE THEIR BRAND IDENTITY, THEIR WEBSITE COPY, THEIR NEWSLETTERS, THEIR BLOGS AND ALL OTHER COMMUNICATIONS. Get the wrong words, use the wrong tone, start shouting at people and you’ll lose customers. The right words will keep...
by leon | Oct 10, 2022 | Copywriting
AS WE GO TO THE END OF 2022, IT IS TIME FOR ALL BUSINESSES TO THINK ABOUT HOW THEY WILL DO THEIR CHRISTMAS CAMPAIGNS. YES IT’S OCTOBER BUT IT’S 75 DAYS BEFORE CHRISTMAS. TIME TO START PLANNING NOW With everyone sending holiday themed emails and promoting Christmas...
by leon | Oct 3, 2022 | Copywriting
SOCIAL MEDIA IS NOW A KEY INFLUENCER FOR MARKETS AND NO COPYWRITER SHOULD IGNORE IT. The stats tell the story. According to e-marketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active on social media in 2019. And according to another...
by leon | Sep 26, 2022 | Copywriting
A CALL TO ACTION IS WHERE VISITORS TO A BLOG POST, ARTICLE, SOCIAL AD, WEBSITE, PODCAST OR EMAIL ARE ASKED TO RESPOND AFTER VIEWING THE COPYWRITER’S CONTENT. The call to action also ensures that my client gets their customer’s name and email. I do calls to action for...
by leon | Sep 19, 2022 | Copywriting
NEWSLETTERS ARE A GREAT WAY TO KEEP IN TOUCH WITH CLIENTS AND BUILD PROSPECTS. The goal of newsletters is usually to nurture the relationship and get your audience to take a call to action. The people on your database will be self-selected so they’ll want to hear from...
by leon | Sep 12, 2022 | Copywriting
EVERY COMPANY IS LOOKING FOR NEW CUSTOMERS. THAT’S WHEN THEY TURN TO COPYWRITERS TO CREATE LEAD MAGNETS. The lead magnet is the term given for a complementary product or service is that is offered in exchange for contact details. Common lead magnets include free...