by leon@leongettler.com | Nov 3, 2025 | Accountants, Blogs, Copywriting, Email Marketing
Accountants are trained to interpret numbers, not to craft narratives. Their skills are in compliance, tax strategy, and financial reporting — not necessarily in persuasive writing or brand storytelling. A copywriter’s expertise is translating technical knowledge...
by leon@leongettler.com | Oct 27, 2025 | Artifical intelligence, Blogs, Copywriting
This week reminded me how deep the AI bubble is. I’d been approached to write copy for property investment company. Then came the twist: a content management firm stepped in, saying they already had “copywriters”. Fair enough – except their...
by leon@leongettler.com | Oct 20, 2025 | Accountants, Copywriting
Staying ahead of 2026’s accounting trends isn’t just smart—it’s essential. From evolving regulations to rapid tech shifts like AI and automation, the profession is transforming fast. Accountants can’t navigate this alone because the pace of change demands...
by leon@leongettler.com | Oct 6, 2025 | Copywriting, Email Marketing, Real Estate Agents
Let’s be real: in today’s fast-paced, scroll-happy world, words sell homes. Photos grab attention, but it’s the copy that makes someone picture their life inside those walls. A great copywriter knows how to craft compelling property descriptions, punchy headlines,...
by leon@leongettler.com | Sep 29, 2025 | Accountants, Copywriting, Email Marketing, Financial Planners
After tax season, many firms experience a lull in client engagement. But that’s exactly when the firm’s communication should ramp up, not slow down. This is particularly the case when so many firms have different specialties – tax, bookkeeping, business advisory,...
by leon@leongettler.com | Sep 22, 2025 | Blogs, Copywriting, Law Firms
Your law firm’s website isn’t just a digital brochure or business card —it’s your most powerful marketing tool. But here’s the thing: many firms overlook one critical element: the words themselves. They have problems doing that. For a start, they don’t have the time....