by leon | Nov 21, 2022 | Blogs, Copywriting, Podcasting
COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work...
by leon | Nov 14, 2022 | Copywriting
COPY EDITING FOR CLIENTS IS AN IMPORTANT JOB. Whether it’s an article by the client for their company or industry journal, whether it’s their blog or theirnewsletter, it’s a process that will always need careful attention. What is copy editing? While a proof reader’s...
by leon | Nov 7, 2022 | Copywriting
I HAVE HAD TWO CLIENTS APPROACH ME TO DO VIDEO SCRIPTS FOR THEIR BUSINESS. One video script was for a big real estate firm in the Melbourne CBD and the other one was for an electricity contractor. A video is a great way to engage customers, summarise who you are,...
by leon | Oct 31, 2022 | Copywriting
NO COMPANY WANTS TO BE THE BEARER OF BAD NEWS BUT AN ORGANISATION’S STAKEHOLDERS, REGULATORS AND THE GENERAL PUBLIC NEED TO BE INFORMED OF PROBLEMS FACING THE BUSINESS. As the Harvard Business Review says, risk communications “has become one of the most important...
by leon | Oct 24, 2022 | Copywriting
YES, IT’S OCTOBER BUT NOW IS THE TIME FOR BUSINESSES TO PLAN AHEAD. That’s what i am telling my clients. Even after a difficult year, it is important to assess where the business is now and where it is heading. My job as a copywriter is to advise my clients through...
by leon | Oct 17, 2022 | Copywriting
WORDS ARE IMPORTANT FOR CLIENTS. WORDS CREATE THEIR BRAND IDENTITY, THEIR WEBSITE COPY, THEIR NEWSLETTERS, THEIR BLOGS AND ALL OTHER COMMUNICATIONS. Get the wrong words, use the wrong tone, start shouting at people and you’ll lose customers. The right words will keep...
