by leon | Sep 13, 2021 | Blogs, Copywriting
With website copy, I have some key rules for clients. First, the client and I need to identify their audience. This means we have to create buyer personas and personalise the content to speak to exactly the right people. Secondly, we need to create clear concise and...
by leon | Sep 10, 2021 | Blogs, Talking Business
News Corp’s new push for net-zero by 2050 isn’t a departure from their war against climate change. It’s just a 2 week campaign excluding The Australian. Welcome to Talking Business, a podcast produced in Melbourne Australia. The...
by leon | Sep 3, 2021 | Blogs, Talking Business
Morrison government gave more than $13 billion of taxpayers’ money as JobKeeper to firms with rising revenue. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go...
by leon | Aug 27, 2021 | Blogs
Talking Business: August 27 2021 University of Sydney’s Brain and Mind Centre says the rise in mental health problems caused by the lockdowns in Victoria and NSW have already cost $1 billion in lost productivity and those aged 15 to 25 are likely to be the worst...
by leon | Aug 20, 2021 | Blogs
Talking Business August 20 2021 The economic cost of lockdowns is expected to surge past $20 billion if Greater Sydney’s stay-at-home orders are extended beyond August, Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is...
by leon | Aug 13, 2021 | Blogs
Talking Business August 13 2021 Australia’s unravelling “zero Covid” strategy will cost its economy more than $1 billion every week of lockdown as analysts warn restrictions in some of its states could last until October. Welcome to Talking Business, a...