by leon@leongettler.com | Sep 6, 2024 | Talking Business
Blackstone to acquire Australian data centre business AirTrunk. The world’s largest private equity group is betting on growth of artificial intelligence in Asia-Pacific region. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is...
by leon@leongettler.com | Sep 2, 2024 | Blogs, Copywriting, Podcasting
Builders need to build a brand. Think of the word Netflix. You immediately of it as fast, easy, entertaining and great value for the money you spend. Think of the word Volvo. You think of safety. It’s about Volvo’s ability to place an idea in your head, relative to...
by leon@leongettler.com | Aug 30, 2024 | Talking Business
Australia’s latest monthly CPI indicator came in lower at 3.5% in the 12 months to July. But energy subsidies are weighing on the index. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website,...
by leon@leongettler.com | Aug 26, 2024 | Copywriting
Australian property conveyancers need to communicate with clients clearly. But conveyancers have a number of problems communicating with clients. These include chain breaks – eg a party failing to fulfill their obligations, causing the entire chain to collapse –...
by leon@leongettler.com | Aug 23, 2024 | Talking Business
Plummeting iron ore prices could cost the federal government $3 billion in revenue, which is likely to push Australia’s budget further into deficit this financial year. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on...
by leon@leongettler.com | Aug 19, 2024 | Copywriting
The bookkeeper’s website will be the first point of contact for potential clients. This means that the web presentation of their bookkeeping services becomes a crucial tool in establishing professional credibility. Visitors should immediately understand what services...
by leon@leongettler.com | Aug 16, 2024 | Talking Business
News Corp is dumping Foxtel. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen...
by leon@leongettler.com | Aug 12, 2024 | Blogs, Copywriting, Podcasting
When it comes to branding, property finance companies have two problems. First, property finance involves intricate financial products and services that can be difficult for the average consumer to understand. This means they struggle to communicate a clear and...
by leon@leongettler.com | Aug 9, 2024 | Talking Business
On Monday, global stock markets were crashing (until they weren’t). Market volatility is now the new trend, reminiscent of 1987 crash and the 2000 tech wreck. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast...
by leon@leongettler.com | Aug 5, 2024 | Copywriting
Real estate agents have problems getting listings and ads done. For a start, they typically juggle multiple responsibilities. They are always in client meetings, or at property showings, doing negotiations. They also have to the paperwork. In other words, they don’t...
