by leon@leongettler.com | May 6, 2024 | Blogs, Copywriting
Blogs help real estate agents to showcase their expertise and knowledge with local home buying and selling tips, market trends and listings. The blogs establish the agents as trusted authorities which can lead to increased inquiries and referrals. Blogs are also...
by leon@leongettler.com | May 3, 2024 | Talking Business
The cheap Aussie airline Bonza, which is majority owned by Florida-based private investment firm 777 Partners, has appointed a voluntary administrator to run the discount regional airline. Not so Bonza for Australian holidaymakers. Welcome to Talking Business, a...
by leon@leongettler.com | Apr 29, 2024 | Copywriting
Many real estate agents tell me they often use chat GPT, or similar AI tools. And there is no doubt that ChatGPT and AI can deliver benefits for real estate agents but there are limitations. Still, in fairness to the agents, let’s look at the benefits of ChatGPT and...
by leon@leongettler.com | Apr 26, 2024 | Talking Business
Australia’s inflation comes in higher than expected at 3.6%. Service inflation is the main culprit holding back progress. Insurance premiums jumped by their most in 23 years, rents grew at their fastest annual pace face in 15 years, and education fees saw their...
by leon@leongettler.com | Apr 22, 2024 | Copywriting, Podcasting
In the ever-evolving landscape of real estate marketing, agents are constantly seeking innovative ways to connect with their audience, stand out from the crowd, and establish themselves as trusted authorities in their field. While traditional methods like flyers,...
by leon@leongettler.com | Apr 19, 2024 | Talking Business
Outgoing Woolworths boss Brad Banducci was threatened with six months in jail for contempt of the Senate after he refused to directly answer questions about a profit metric, in a fiery Greens-led Senate hearing that went off the rails on Tuesday. Greens are accused of...
by leon@leongettler.com | Apr 15, 2024 | Copywriting
Regularly publishing high-quality content on a blog helps bookkeeper build credibility and trust with potential clients. When people see that a bookkeeper is knowledgeable and helpful, they are more likely to trust them with their financial matters. Many small...
by leon@leongettler.com | Apr 12, 2024 | Talking Business
Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business Acumen website at ...
by leon@leongettler.com | Apr 8, 2024 | Copywriting
Many real estate agents heavily lean on AI and ChatGPT for their communications. These methods can be easily recognized as automated. Employing AI conveys a sense of disregard for clients’ needs. While AI and ChatGPT tools undoubtedly offer efficiency and...
by leon@leongettler.com | Apr 5, 2024 | Talking Business
In an extraordinary development in the Lehmann vs Ten defamation case, a former producer on Seven’s Spotlight program besmirched Bruce Lehrmann’s credibility by alleging he had received perks totalling tens of thousands of dollars including a $361 steak and...
