by leon | Mar 7, 2022 | Copywriting
Editing a client’s copy is the most challenging role for any copywriter. The client has put a lot of thought and effort into their words so you need to be careful. But it’s an important job because the copy has to be spot on, it has to engage the client’s customers,...
by leon | Mar 4, 2022 | Talking Business
After S&P Global downgraded Russia’s credit rating to “junk” status, Russian bonds collapsed with investors bracing themselves for the possibility that the latest round of western sanctions on Russia could push Moscow to default on its debt for the first time...
by leon | Feb 28, 2022 | Copywriting
The big headache for businesses every year is doing management reports. How do they get on top of all that complexity? There is no doubt that these reports are causing a lot of stress. And who has the time? I can do reports using five simple steps: 1 – Focus on...
by leon | Feb 25, 2022 | Talking Business
Global stock markets tumble and crude oil prices surge to $99 per barrel after Russia orders troops into parts of eastern Ukraine. ‘ Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast...
by leon | Feb 21, 2022 | Copywriting
Content has become more important for websites now with SEO and digital marketing. Good content on a website is the most effective way to get your brand across in the digital space. It has to be done with consistently high quality writing. It will improve your...
by leon | Feb 18, 2022 | Talking Business
Australia Post has defended paying its top executives bonuses averaging more than $160,000, more than a few Cartier watches. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or...
by leon | Feb 14, 2022 | Podcasting
Everyone needs a podcast strategy. I can help you build one as your copy writer with the following 7 strategies: 1. Planning This is important. We need to talk about and write down what the plan is for the podcast, how to put it together. This is the most overlooked...
by leon | Feb 11, 2022 | Talking Business
Facebook loses another case. This time against the Australian Information Commissioner over Cambridge Analytica in the full Federal Court Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple...
by leon | Feb 7, 2022 | Blogs
One of the big challenges for business in 2002 is creating a blogging strategy. That’s where I as a copywriter can help you. Here are five tips to help you. Get a niche – this is important because the WWW has more than 600 million blogs. It means there’s a lot...
by leon | Feb 4, 2022 | Talking Business
Spotify’s market capitalization fell about $2.1 billion over a three-day span this week, coming after folk rocker Neil Young yanked his songs from the audio-streaming giant to protest Joe Rogan’s misinformation-spreading podcast. Welcome to Talking Business, a...
