by leon | May 1, 2023 | Copywriting
Headlines and headings are a great way to get attention to your website, blog or newsletter. They are also solid ways to improve your SEO. Headlines are also a solid way to improve your SEO. They are signposts to help users and search engines read and understand text...
by leon | Apr 28, 2023 | Talking Business
Analysis of Fox sacking Tucker Carlson, one week after the settlement with Dominion. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get...
by leon | Apr 24, 2023 | Copywriting
The big headache for business every year is doing management reports. How do they get on top of all that complexity? How do they get on top of all that complexity? There is no doubt that these reports are causing a lot of stress. And who has the time? And the problem...
by leon | Apr 21, 2023 | Talking Business
A last minute settlement has been reached in the defamation lawsuit against Fox News, sparing Murdoch a damaging trial. The settlement comes after the case looked quite horrific from Fox News’ standpoint. Welcome to Talking Business, a podcast produced in...
by leon | Apr 17, 2023 | Podcasting
There is no doubt that podcasting has now become more popular with clients. As Seth Godin blogged in 2018, podcasting is the new blogging. There is no doubt that podcasting has now become more popular with clients. For sure there are more bloggers but many don’t know...
by leon | Apr 14, 2023 | Talking Business
The International Monetary Fund trims its global growth outlook and warns recession risks have grown on tremors in the banking sector. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website,...
by leon | Apr 10, 2023 | Copywriting
Annual reports basically tell a story. A great annual report turns it’s information into an interesting story, using every storytelling tool. Clients say the problem putting annual reports together is that the information is coming in from everywhere. They...
by leon | Apr 7, 2023 | Talking Business
By cutting oil output so much with Brent close to $100, OPEC+ is gambling with the global economy. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever...
by leon | Apr 3, 2023 | Copywriting
A CLIENT ASKED ME TO DO A LINKEDIN PROFILE TO MAKE THEM STAND OUT. My client had been in business for three years. They had initially hated the idea fearing a profile would put them on unwanted mailing lists. Besides, my client said so many linked-in profiles were...
by leon | Mar 31, 2023 | Talking Business
After three decades of mostly fast-paced growth, the World Bank warns the global economy may finally be in for a big slowdown. https://play.acast.com/s/talkingbusiness/talking-business9-interview-with-dr-vincent-candrawinata-fro Welcome to Talking Business, a podcast...
