by leon | Sep 29, 2023 | Talking Business
Qantas shareholders have demanded chairman Richard Goyder’s resignation and placed the rest of the airline’s board on notice. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own...
![CONNECTING WITH YOUR AUDIENCE: USING COPYWRITING PACKAGES TO COMMUNICATE WITH CLIENTS.]()
by leon | Sep 25, 2023 | Blogs, Copywriting, Podcasting
EVERY BUSINESS NEEDS TO COMMUNICATE WITH CLIENTS ACROSS DIFFERENT CHANNELS. The need a good copywriter to provide a package. A well-rounded marketing strategy requires a comprehensive and balanced approach to promoting a product, service, or brand. A well-rounded...
by leon | Sep 22, 2023 | Talking Business
Cyber criminals are already using generative artificial intelligence to craft more persuasive scams Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast...
![CONNECTING WITH YOUR AUDIENCE: USING COPYWRITING PACKAGES TO COMMUNICATE WITH CLIENTS.]()
by leon | Sep 18, 2023 | Copywriting
EVERY BRAND, EVERY BUSINESS HAS A STORY. Businesses now can no longer afford to be faceless entities. Businesses now can no longer afford to be faceless entities. To survive, they need to connect with audiences and pull at their heartstrings. They need to engage with...
by leon | Sep 15, 2023 | Talking Business
News Corp CEO Robert Thomson warns AI will create a “tsunami” of job losses at publishers. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
![CONNECTING WITH YOUR AUDIENCE: USING COPYWRITING PACKAGES TO COMMUNICATE WITH CLIENTS.]()
by leon | Sep 11, 2023 | Blogs, Copywriting
THE CHALLENGE FOR WEBSITES IS TO CREATE CONTENT THAT RANKS WELL IN SEARCH ENGINES. With search engines scouring the internet for web pages, the content of the website should be fine-tuned to ever-changing algorithms. The copywriter does it for the client with SEO...
by leon | Sep 8, 2023 | Talking Business
Qantas announces that Alan Joyce has stood down as CEO of Qantas early. For the first time, Qantas is ahead of schedule. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own...
![CONNECTING WITH YOUR AUDIENCE: USING COPYWRITING PACKAGES TO COMMUNICATE WITH CLIENTS.]()
by leon | Sep 4, 2023 | Copywriting
GOOD CONTENT ON A WEBSITE IS THE MOST EFFECTIVE WAY TO GET YOUR BRAND ACROSS IN THE DIGITAL SPACE. High quality writing should sell the client’s products and services and deliver useful information for customers that they can’t get anywhere else and have them...
by leon | Sep 1, 2023 | Talking Business
Fortescue Mining boss Fiona Hick leaves as profits fall and dividends cut. Analysts say the lack of explanation of Hick’s departure and the attempt to spin Otranto’s appointment as planned is an insult to investors. Welcome to Talking Business, a podcast produced in...
![CONNECTING WITH YOUR AUDIENCE: USING COPYWRITING PACKAGES TO COMMUNICATE WITH CLIENTS.]()
by leon | Aug 28, 2023 | Copywriting
CONSISTENTLY WRITING HIGH QUALITY CONTENT IS ESSENTIAL FOR ANY BUSINESS THAT WANTS TO MAKE THEIR MARK IN A BIG WAY. Once your writing is out in the world, you will hear from people you don’t know and never would have reached. Your books and articles will be a great...
