Talking Business February 17 2023

625 of Twitter’s top 1,000 advertisers (including Coca-Cola, Unilever, Jeep, Wells Fargo and Merck) had stopped ads on the platform by late January, according to Pathmatics. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is...
How To Create E-Books To Strengthen Your Brand

How To Create E-Books To Strengthen Your Brand

E-BOOKS ARE A GREAT MARKETING TOOL FOR EVERY BUSINESS There are many ways companies can use E-books for their content marketing strategies. There are many ways companies can use E-books for their content marketing strategies. They can use E-books to strengthen their...

Talking Business February 2023

Google announces Bard A.I. in response to ChatGPT Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at...
CREATING NICHE BLOGS FOR CLIENTS

CREATING NICHE BLOGS FOR CLIENTS

EVERY CLIENT’S BLOG IS A NICHE. When I develop a niche blog, I focus on the client and the message they want to get out. When I develop a niche blog, I focus on the client and the message they want to get out.Blogging I write it for my client’s customers, or potential...

Talking Business February 3 2023

Highly radioactive’ tiny capsule lost in Australian desert. Mining giant Rio Tinto says ‘sorry’. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast...
WAYS TO HELP LAWYERS WITH THEIR COMMUNICATIONS

WAYS TO HELP LAWYERS WITH THEIR COMMUNICATIONS

LAWYERS ARE PROFESSIONAL WRITERS. The average lawyer will produce more words than any journalist, copywriter or novelist. But while other professional writers have learned the techniques to communicate effectively, lawyers have not been schooled in this.  In many...

Talking Business December 16 2022

The gift that no one wants but everyone is getting this year? Inflation.  Higher prices are hitting shoppers hard as 2022 comes to a close Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own...
MANAGING COMMUNICATIONS FOR MORTGAGE BROKERS

MANAGING COMMUNICATIONS FOR MORTGAGE BROKERS

A PROFESSIONAL COPYWRITER WHO KNOWS HOW TO WRITE MARKETING COPY FOR MORTGAGE BROKERS IS AN AFFORDABLE AND PRACTICAL WAY TO GROW THE MORTGAGE BROKER’S BUSINESS. Today’s mortgage brokers face unprecedented competition. Today’s mortgage brokers face unprecedented...

Talking Business December 9 2022

Australian company gross operating profits tumble 12.4% In Q3, the biggest fall since at least 1994 Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever...
HELPING LAWYERS MANAGE CLIENT EXPECTATIONS

HELPING LAWYERS MANAGE CLIENT EXPECTATIONS

LAWYERS TELL ME ONE OF THE BIGGEST PROBLEMS THEY HAVE IS MANAGING CLIENTS’ EXPECTATIONS. For example, the client might give them a job that they expect will take two weeks but the lawyer knows it will take six months. Much of it comes down to communication. This is...