by leon@leongettler.com | Dec 1, 2025 | Blogs, Copywriting, Real Estate Agents
A brand helps agents stand out in an industry flooded with others offering the same services, the same promises, and the same marketing phrases. It defines who the agent is, what they stand for, and why someone should choose them instead of the next agent in their...
by leon@leongettler.com | Nov 28, 2025 | Talking Business
Bendigo Bank admits poor money-laundering controls. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple podcast store or wherever you go to get your podcasts. Or you can get it...
by leon@leongettler.com | Nov 24, 2025 | Blogs, Copywriting, Email Marketing, Real Estate Agents, website
In 2026, an agent’s brand isn’t built by accident. It’s engineered—through story, strategy, and consistency. Sure, agents are experts at serving clients, negotiating deals, and navigating market shifts, building a brand is an entirely different craft. But agents have...
by leon@leongettler.com | Nov 21, 2025 | Podcasting, Talking Business
Future Fund Buys Gold Amid ‘Permacrisis’. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get...
by leon@leongettler.com | Nov 17, 2025 | Accountants, Blogs, Copywriting
Christmas is a key period for accountants to stand out before the new year’s tax rush. Here’s a structured outline with seven ways accountants can use a copywriter and an explanation of why accountants often struggle to do this themselves. Why do they struggle? First,...