7 WAYS TO WRITE WITH THE CLIENT’S VOICE

When you are writing anything, it’s important to use your voice or the client’s voice. People want something that’s authentic and real, something that captures the client’s brand Here are seven ways to do it: 1. Talk to the client It’s important to get to know the client so you could pick up exactly how…

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FIVE WAYS TO EDIT YOUR WEBSITE COPY

Clients ask me to go over their websites and give them more pizzazz and oomph. They reason they come to me is they don’t have the time to do it themselves and they know their writing needs attention. Your website is the first impression people have of your business. It needs to focus on the…

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SEVEN STEPS FOR WRITING COMPANY PROFILES.

Whether you’re a start-up or a large company, having a company profile is essential. A company profile helps the company with its marketing. I’ve met a lot of owners who don’t do it. They say it’s too much to get their head around when they’re busy running a business. I have been writing profiles for…

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7 Tips for Writing Content for Websites

Content has become more important for websites now with SEO and digital marketing. Good content on a website is the most effective way to get your brand across in the digital space. It has to be done with consistently high quality writing. It will improve your audience engagement and retention. It will also deliver useful…

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