Posts Tagged ‘website’
EXPANDING YOUR REACH: MARKETING YOUR BUSINESS THROUGH BRAND STORYTELLING
EVERY BRAND, EVERY BUSINESS HAS A STORY. Businesses now can no longer afford to be faceless entities. To survive, they need to connect with audiences and pull at their heartstrings. They need to engage with their audiences on a much deeper level than before. They do this by using a copywriter to tell their story.…
Read MoreAttracting New Bookkeeping Clients: How a Blog Can Boost Your Bookkeeping Business
Bookkeepers need blogs because bookkeeping is a crucial part of accounting that needs understanding. Many small business owners overlook the importance of understanding their business’s financial situation and the necessary tax compliance and payment processes. That’s where bookkeepers can step in and educate their clients on how to maintain organized and automated financial records throughout…
Read More7 WAYS TO WRITE WITH THE CLIENT’S VOICE
When you are writing anything, it’s important to use your voice or the client’s voice. People want something that’s authentic and real, something that captures the client’s brand Here are seven ways to do it: 1. Talk to the client It’s important to get to know the client so you could pick up exactly how…
Read MoreFIVE WAYS TO EDIT YOUR WEBSITE COPY
Clients ask me to go over their websites and give them more pizzazz and oomph. They reason they come to me is they don’t have the time to do it themselves and they know their writing needs attention. Your website is the first impression people have of your business. It needs to focus on the…
Read MoreSEVEN STEPS FOR WRITING COMPANY PROFILES.
Whether you’re a start-up or a large company, having a company profile is essential. A company profile helps the company with its marketing. I’ve met a lot of owners who don’t do it. They say it’s too much to get their head around when they’re busy running a business. I have been writing profiles for…
Read More7 Tips for Writing Content for Websites
Content has become more important for websites now with SEO and digital marketing. Good content on a website is the most effective way to get your brand across in the digital space. It has to be done with consistently high quality writing. It will improve your audience engagement and retention. It will also deliver useful…
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