by leon@leongettler.com | Aug 12, 2024 | Blogs, Copywriting, Podcasting
When it comes to branding, property finance companies have two problems. First, property finance involves intricate financial products and services that can be difficult for the average consumer to understand. This means they struggle to communicate a clear and...
by leon@leongettler.com | Jun 11, 2024 | Blogs, Copywriting
A blog can significantly increase an Australian mortgage broker’s business by providing valuable content and demonstrating expertise for first home buyers. The blog from a copywriter can establish the mortgage broker as a knowledgeable and trustworthy agent for anyone...
by leon | Sep 4, 2023 | Copywriting
GOOD CONTENT ON A WEBSITE IS THE MOST EFFECTIVE WAY TO GET YOUR BRAND ACROSS IN THE DIGITAL SPACE. High quality writing should sell the client’s products and services and deliver useful information for customers that they can’t get anywhere else and have them...
by leon | Aug 14, 2023 | Copywriting
Storytelling is regularly used in copywriting to increase the engagement of campaigns. This is done regularly because stories affect us on a very deep level. Why is this so? Because stories are emotional and whether you realize it or not, our emotions drive most of...
by leon | Jul 4, 2022 | Copywriting
EVERYONE IN BUSINESS WANTS THEIR IDEAS TO STAND OUT AND REACH THE AUDIENCE THEY’RE TRYING TO SERVE. But everybody knows it doesn’t happen by itself. Persuasion requires time, dedication and skill. For some it’s too hard. HERE ARE FIVE WAYS TO DO IT: 1....