EDUCATE AND EMPOWER: STORY TELLING TO BOOST SALES

EDUCATE AND EMPOWER: STORY TELLING TO BOOST SALES

Storytelling is regularly used in copywriting to increase the engagement of campaigns. This is done regularly because stories affect us on a very deep level. Why is this so? Because stories are emotional and whether you realize it or not, our emotions drive most of...

FIVE WAYS TO WRITE PERSUASIVE COPY

EVERYONE IN BUSINESS WANTS THEIR IDEAS TO STAND OUT AND REACH THE AUDIENCE THEY’RE TRYING TO SERVE. But everybody knows it doesn’t happen by itself. Persuasion requires time, dedication and skill. For some it’s too hard. HERE ARE FIVE WAYS TO DO IT: 1....