by leon@leongettler.com | Sep 2, 2024 | Blogs, Copywriting, Podcasting
Builders need to build a brand. Think of the word Netflix. You immediately of it as fast, easy, entertaining and great value for the money you spend. Think of the word Volvo. You think of safety. It’s about Volvo’s ability to place an idea in your head, relative to...
by leon | Dec 4, 2023 | Copywriting
IN THE CURRENT BUSINESS LANDSCAPE, THE USE OF SOCIAL MEDIA HAS BECOME UBIQUITOUS, AND STANDING OUT WITH SOCIAL MEDIA ADS REQUIRES MORE THAN A QUICK PICTURE AND A COUPLE OF SENTENCES. THE COPYWRITER NEEDS SEVERAL STRATEGIES. The social media ads need to solve customers...
by leon | Nov 27, 2023 | Copywriting
Emotional intelligence allows copywriters to understand their clients and target audience on a deeper level. It involves recognizing and empathizing with the emotions, needs, and desires of the audience. This understanding is crucial for tailoring messages that...
by leon | Jul 18, 2022 | Copywriting
ALL SORTS OF COPYWRITING TRENDS HAVE BEEN EMERGING. These include everything from increased use of social media to podcasts. It’s all about knowing the kind of writing that best attracts and engages readers who are always busy. Done well, copywriting identifies the...
by leon | Jul 4, 2022 | Copywriting
EVERYONE IN BUSINESS WANTS THEIR IDEAS TO STAND OUT AND REACH THE AUDIENCE THEY’RE TRYING TO SERVE. But everybody knows it doesn’t happen by itself. Persuasion requires time, dedication and skill. For some it’s too hard. HERE ARE FIVE WAYS TO DO IT: 1....
