by leon@leongettler.com | Sep 23, 2024 | Blogs, Copywriting
Accountants need to build their brands to stand out in the market. Apple provides us with the masterclass in brand building. Its brand is built upon defining clear values and a distinct ethos. Apple has always stood for innovation, design excellence, and...
by leon@leongettler.com | Jul 22, 2024 | Blogs, Copywriting, Podcasting
In this digital market, real estate agents have no idea about the sales they’re missing out on! It’s a problem. In today’s digital world, the client is looking at five or 10 pieces of information before they even contact the real estate agent. They’re better...
![EXPANDING YOUR REACH: MARKETING YOUR BUSINESS THROUGH BRAND STORYTELLING]()
by leon | Sep 18, 2023 | Copywriting
EVERY BRAND, EVERY BUSINESS HAS A STORY. Businesses now can no longer afford to be faceless entities. Businesses now can no longer afford to be faceless entities. To survive, they need to connect with audiences and pull at their heartstrings. They need to engage with...
by leon | Mar 27, 2023 | Copywriting
Basically the key to any writing, whether it’s copywriting, journalism, academic work, or just doing your own stuff is to do research. Now Google is all well and good but you can’t overdo it. Remember, cutting and pasting is not research. Google knows that and...
by leon | Aug 8, 2022 | Copywriting
CONTENT STRATEGY IS THE PLAN BUSINESSES USE TO CREATE CONTENT (AUDIO, VISUAL AND TEXT) TO ACHIEVE THEIR GOALS. The successful content strategy attracts the target audiences. Here are my 5 steps to creating a content strategy: 1. Define the audience It is important to...
