5 WAYS TO DO RESEARCH FOR WEBSITES

5 WAYS TO DO RESEARCH FOR WEBSITES

Clients come to me needing copy for websites. They want to make their website distinctive. Make a website distinctive. I can write effective copy for an industry I am familiar with. I can write killer copy for a previously unknown industry. That needs me to do...
6  WAYS TO USE AI IN COPYWRITING

6  WAYS TO USE AI IN COPYWRITING

Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. But there are risks. Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. One is the capacity for AI to...
5 WAYS TO SOLVE PROBLEMS DOING MANAGEMENT REPORTS

5 WAYS TO SOLVE PROBLEMS DOING MANAGEMENT REPORTS

The big headache for business every year is doing management reports. How do they get on top of all that complexity? How do they get on top of all that complexity? There is no doubt that these reports are causing a lot of stress. And who has the time? And the problem...
WAYS TO DO COPYWRITING RESEARCH

WAYS TO DO COPYWRITING RESEARCH

Basically the key to any writing, whether it’s copywriting, journalism, academic work, or just doing your own stuff is to do research. Now Google is all well and good but you can’t overdo it. Remember, cutting and pasting is not research. Google knows that and...