Posts Tagged ‘podcasts’
CONNECTING WITH YOUR AUDIENCE: USING COPYWRITING PACKAGES TO COMMUNICATE WITH CLIENTS.
EVERY BUSINESS NEEDS TO COMMUNICATE WITH CLIENTS ACROSS DIFFERENT CHANNELS. The need a good copywriter to provide a package. A well-rounded marketing strategy requires a comprehensive and balanced approach to promoting a product, service, or brand. It involves the careful integration of various marketing tactics and channels like website copy, newsletters, blogs, and podcasts to…
Read MoreEXPANDING YOUR REACH: BUILDING YOUR MARKET WITH PODCASTS
I have clients who have found podcasts are extremely useful tools to expand their reach in today’s digital landscape. The great thing about podcasts is that listeners can tune in on them anywhere from their computers, car, radio, tablets or mobile devices. My clients have found that podcasts are an effective, portable, convenient and intimate…
Read More5 TIPS TO CREATE GREAT WEBSITES
Your website is a 24/7 salesperson for your business. But what happens when your website isn’t converting into qualified leads? A lot of businesses goto agencies. Big mistake. The agency doesn’t know your industry, your customers, or what makes you unique. Your copywriter know your business and industry. It’s their job. They will help create…
Read MoreHELPING ACCOUNTANTS COMMUNICATE WITH FIVE PLATFORMS
Accountants are essential, active members of corporate teams, and as such, they must constantly interact and communicate with people. The connection between accountants and their clients is an important relationship in the business world. Communication with clients is essential. It builds trust. The role of a copywriter is crucial for helping the accountants communicate with…
Read More6 THINGS YOU CAN’T DO WITHOUT IN YOUR COPYWRITING PACKAGE
Every business needs a good copywriter with a package of services for their well-rounded marketing strategy. A well-rounded marketing strategy refers to a comprehensive and balanced approach to promoting a product, service, or brand. It involves the careful integration of various marketing tactics and channels to reach and engage with the target audience effectively. Here…
Read MoreHELPING LAWYERS MANAGE CLIENT EXPECTATIONS
LAWYERS TELL ME ONE OF THE BIGGEST PROBLEMS THEY HAVE IS MANAGING CLIENTS’ EXPECTATIONS. For example, the client might give them a job that they expect will take two weeks but the lawyer knows it will take six months. Much of it comes down to communication. This is where I help my clients. This is…
Read MoreHOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE
Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills to attract new clients and retain the ones they already have. I…
Read MoreSTEPS TO HELP ACCOUNTANTS COMMUNICATE.
COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work on their communication skills. It’s all about…
Read More5 TIPS FOR DEVELOPING A CONTENT STRATEGY
CONTENT STRATEGY IS THE PLAN BUSINESSES USE TO CREATE CONTENT (AUDIO, VISUAL AND TEXT) TO ACHIEVE THEIR GOALS. The successful content strategy attracts the target audiences. Here are my 5 steps to creating a content strategy: 1. Define the audience It is important to understand who the audience is. There might be two different audiences…
Read More5 BIG COPYWRITING TRENDS
ALL SORTS OF COPYWRITING TRENDS HAVE BEEN EMERGING. These include everything from increased use of social media to podcasts. It’s all about knowing the kind of writing that best attracts and engages readers who are always busy. Done well, copywriting identifies the brand voice that appeals to customers. Here are five big trends in copywriting…
Read MoreSEVEN WAYS TO BUILD YOUR PODCAST STRATEGY
Did you know there are 1,750,000 podcasts and over 43 million episodes worldwide? Businesses love podcasts because they are like a business card. Podcasts are great for marketing. When a business has a podcast, it can stick the podcast on its website and email it to clients, both existing and prospective ones. The podcast introduces…
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