HOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE

FINANCIAL PLANNERS DON’T HAVE TIME TO WRITE COPY. THEY ARE MORE FOCUSED ON DELIVERING FOR THEIR CLIENTS, OR FINDING MORE OF THEM. FINANCIAL PLANNERS HAVE TECHNICAL SKILLS WITH UNIQUE INDUSTRY KNOWLEDGE TO IMPROVE THE WEALTH OF THEIR CLIENTS. THEY ALSO HAVE SOFT SKILLS TO ATTRACT NEW CLIENTS AND RETAIN THE ONES THEY ALREADY HAVE. I…

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STEPS TO HELP ACCOUNTANTS COMMUNICATE.

LeonGettler.com - Steps To Help Accountants Communicate (1)

COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work on their communication skills. It’s all about…

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5 TIPS FOR DEVELOPING A CONTENT STRATEGY

CONTENT STRATEGY IS THE PLAN BUSINESSES USE TO CREATE CONTENT (AUDIO, VISUAL AND TEXT) TO ACHIEVE THEIR GOALS. The successful content strategy attracts the target audiences. Here are my 5 steps to creating a content strategy: 1. Define the audience It is important to understand who the audience is. There might be two different audiences…

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5 BIG COPYWRITING TRENDS

ALL SORTS OF COPYWRITING TRENDS HAVE BEEN EMERGING. These include everything from increased use of social media to podcasts. It’s all about knowing the kind of writing that best attracts and engages readers who are always busy. Done well, copywriting identifies the brand voice that appeals to customers. Here are five big trends in copywriting…

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SEVEN WAYS TO BUILD YOUR PODCAST STRATEGY

Did you know there are 1,750,000 podcasts and over 43 million episodes worldwide? Businesses love podcasts because they are like a business card. Podcasts are great for marketing. When a business has a podcast, it can stick the podcast on its website and email it to clients, both existing and prospective ones. The podcast introduces…

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