by leon | Aug 7, 2023 | Copywriting
As the demand for digital content grows, so does the need for efficient and effective ways to produce high-quality text at scale. Artificial intelligence (AI) is quickly changing how copywriters like me can write and edit content. A lot of firms don’t really...
by leon | May 1, 2023 | Copywriting
Headlines and headings are a great way to get attention to your website, blog or newsletter. They are also solid ways to improve your SEO. Headlines are also a solid way to improve your SEO. They are signposts to help users and search engines read and understand text...
by leon | Sep 13, 2021 | Blogs, Copywriting
With website copy, I have some key rules for clients. First, the client and I need to identify their audience. This means we have to create buyer personas and personalise the content to speak to exactly the right people. Secondly, we need to create clear concise and...
