I work as a copywriter. But the reality is I work more as a consultant to property, finance, building and cybersecurity companies. What’s the difference between a consultant and a copywriter? The copywriter waits for the brief. The consultant sets it and writes it.
A lot of clients think they want better. But what they really want is clarity. Why do business struggle with clarity. Because There are SO many things pulling their attention in a million directions. Aside from family and home-life, they are being constantly bombarded with things to draw their energy and focus away from their businesses: social media, YouTube, Netflix, the internet… Then there’s the next-big-thing bright-shiny-object syndrome. The result: hours of useless webinars and weak content that, ultimately, won’t get them any closer to their objectives.
Clarity is the cornerstone for strong communications for sales, marketing, and all communications. There is no more important job that a copywriter has than to provide clarity.
As their copywriter/consultant, I help them figure out what they want to say, who they want to say it to and how to say it in a way that actually connects. This is about understanding the target audience and understanding their pain points. This goes beyond basic demographics. It’s about digging deep into their motivations, desires, fears, and challenges. If a copywriter is not writing specifically for them, their message will get lost in the noise.
Once we sort out their message, I can write copy for their website, blogs or newsletters. The value in what I provide is in the thinking and strategy up front. Maintaining a consistent brand voice across all platforms is crucial. As a strategic copywriter, I craft messages that reflect the brand’s personality. My job is to ensure that the tone remains unified and engaging, whether it’s for a tweet, blog post, or email
If you want your message to not only be heard but truly understood, you need more than just words—you need strategic storytelling from a copywriter who will be your consultant.
Leon Gettler from GettlerInk is the seasoned copywriter and business journalist who can bring clarity, precision, and impact to your communication across multiple platforms.
Don’t let your message get lost in the noise. Reach out today at 0411 745 193 or leon@leongettler.com and let Leon craft the powerful narrative your business needs.
