by leon@leongettler.com | May 30, 2025 | Uncategorized
Australian farmers have gone nuts as almond prices hit a 10 year high – thanks to Trump’s tariffs. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or...
by leon@leongettler.com | May 26, 2025 | Blogs, Copywriting, Real Estate Agents, Uncategorized
Many real estate agents face challenges in carving out a unique identity because the industry is so competitive. They need a brand that sets them apart from the crowd. But they have so many problems doing it. For a start, they can’t differentiate themselves and rely...
by leon@leongettler.com | May 23, 2025 | Uncategorized
For the first time in over a century, Moody’s downgraded the United States’ perfect ‘Aaa’ credit rating. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast...
by leon@leongettler.com | May 19, 2025 | Copywriting, Real Estate Agents, Uncategorized
Why should real estate agents not rely on AI for copy when it comes to marketing and selling properties? Let’s be real: agents are always flat out. Between listings, showings, paperwork, and keeping clients happy, there’s barely time to breathe—let alone write a...
by leon@leongettler.com | May 12, 2025 | Accountants, Blogs, Bookkeepers, Copywriting, Financial Planners, Real Estate Agents, Uncategorized
What’s the difference between a consultant and a copywriter? The copywriter waits for the brief. The consultant sets it and writes it. I work as a copywriter. But the reality is I work more as a consultant to property, finance, building and cybersecurity companies....
by leon@leongettler.com | Apr 28, 2025 | Copywriting, Real Estate Agents, Uncategorized
Australia’s heading into an election — and like clockwork, the property market is back in the headlines. Now, full disclosure: I didn’t write this. I’m a real estate agent, not a writer. I spend my days on the ground, negotiating deals, helping clients make smart...