by leon | Dec 5, 2022 | Blogs, Copywriting, Podcasting
LAWYERS TELL ME ONE OF THE BIGGEST PROBLEMS THEY HAVE IS MANAGING CLIENTS’ EXPECTATIONS. For example, the client might give them a job that they expect will take two weeks but the lawyer knows it will take six months. Much of it comes down to communication. This is...
by leon | Dec 2, 2022 | Podcasting, Talking Business
Global stocks slide as protests in Chinese cities against the country’s strict zero-COVID curbs raise worries about growth expectations in the world’s second-largest economy Welcome to Talking Business, a podcast produced in Melbourne Australia. The...
by leon | Nov 28, 2022 | Blogs, Copywriting, Podcasting
Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills...
by leon | Nov 21, 2022 | Blogs, Copywriting, Podcasting
COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work...
by leon | Mar 21, 2022 | Podcasting
Businesses now are using podcasts for sharing information about new products and company news. Some might publish them for general information related to the industry. Many have Incorporating podcasts into their marketing plans. As I point out in my blog last year,...
by leon | Feb 14, 2022 | Podcasting
Everyone needs a podcast strategy. I can help you build one as your copy writer with the following 7 strategies: 1. Planning This is important. We need to talk about and write down what the plan is for the podcast, how to put it together. This is the most overlooked...
