by leon | Dec 19, 2022 | Copywriting
LAWYERS ARE PROFESSIONAL WRITERS. The average lawyer will produce more words than any journalist, copywriter or novelist. But while other professional writers have learned the techniques to communicate effectively, lawyers have not been schooled in this. In many...
by leon | Dec 12, 2022 | Copywriting
A PROFESSIONAL COPYWRITER WHO KNOWS HOW TO WRITE MARKETING COPY FOR MORTGAGE BROKERS IS AN AFFORDABLE AND PRACTICAL WAY TO GROW THE MORTGAGE BROKER’S BUSINESS. Today’s mortgage brokers face unprecedented competition. Today’s mortgage brokers face unprecedented...
by leon | Dec 5, 2022 | Blogs, Copywriting, Podcasting
LAWYERS TELL ME ONE OF THE BIGGEST PROBLEMS THEY HAVE IS MANAGING CLIENTS’ EXPECTATIONS. For example, the client might give them a job that they expect will take two weeks but the lawyer knows it will take six months. Much of it comes down to communication. This is...
by leon | Nov 28, 2022 | Blogs, Copywriting, Podcasting
Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills...
by leon | Nov 21, 2022 | Blogs, Copywriting, Podcasting
COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work...
by leon | Nov 14, 2022 | Copywriting
COPY EDITING FOR CLIENTS IS AN IMPORTANT JOB. Whether it’s an article by the client for their company or industry journal, whether it’s their blog or theirnewsletter, it’s a process that will always need careful attention. What is copy editing? While a proof reader’s...
