by leon | Apr 3, 2023 | Copywriting
A CLIENT ASKED ME TO DO A LINKEDIN PROFILE TO MAKE THEM STAND OUT. My client had been in business for three years. They had initially hated the idea fearing a profile would put them on unwanted mailing lists. Besides, my client said so many linked-in profiles were...
by leon | Mar 27, 2023 | Copywriting
Basically the key to any writing, whether it’s copywriting, journalism, academic work, or just doing your own stuff is to do research. Now Google is all well and good but you can’t overdo it. Remember, cutting and pasting is not research. Google knows that and...
by leon | Mar 20, 2023 | Copywriting
ChatGPT has been the talk of the town and there is all sorts of speculation that it will put an end to copywriting. But is that the case? ChatGPT isn’t just an information aggregator from using web data. The data finds the connection between words. As a result,...
by leon | Mar 13, 2023 | Copywriting
Your annual report is a bold statement. It shows who you are, what you do, and how you are succeeding. The stronger your annual report, the more you can increase your visibility and connect with shareholders, employees and the public. Your annual report is a bold...
by leon | Mar 6, 2023 | Copywriting
EVERY CLIENT NEEDS A BIO, AN OPPORTUNITY TO TELL THEIR PROSPECTIVE CLIENTS ABOUT THEMSELVES. BUT A LOT OF THEM STRUGGLE TO DO IT. A LOT OF PEOPLE DON’T LIKE TALKIMG ABOUT THEMSELVES. I have one client who runs a financial services firm. Very skilled and smart....
by leon | Feb 27, 2023 | Copywriting
IT’S NO SECRET THAT EMAIL MARKETING IS EFFECTIVE. BUT SUCCESSFUL EMAIL MARKETING NEEDS YOU TO BUILD SUBSCRIBERS. Sending regular email newsletters is the best way to build up your mailing list. It’s no secret that email marketing is effective. But successful email...
