by leon | May 1, 2023 | Copywriting
Headlines and headings are a great way to get attention to your website, blog or newsletter. They are also solid ways to improve your SEO. Headlines are also a solid way to improve your SEO. They are signposts to help users and search engines read and understand text...
by leon | Apr 24, 2023 | Copywriting
The big headache for business every year is doing management reports. How do they get on top of all that complexity? How do they get on top of all that complexity? There is no doubt that these reports are causing a lot of stress. And who has the time? And the problem...
by leon | Apr 10, 2023 | Copywriting
Annual reports basically tell a story. A great annual report turns it’s information into an interesting story, using every storytelling tool. Clients say the problem putting annual reports together is that the information is coming in from everywhere. They...
by leon | Apr 3, 2023 | Copywriting
A CLIENT ASKED ME TO DO A LINKEDIN PROFILE TO MAKE THEM STAND OUT. My client had been in business for three years. They had initially hated the idea fearing a profile would put them on unwanted mailing lists. Besides, my client said so many linked-in profiles were...
by leon | Mar 27, 2023 | Copywriting
Basically the key to any writing, whether it’s copywriting, journalism, academic work, or just doing your own stuff is to do research. Now Google is all well and good but you can’t overdo it. Remember, cutting and pasting is not research. Google knows that and...
by leon | Mar 20, 2023 | Copywriting
ChatGPT has been the talk of the town and there is all sorts of speculation that it will put an end to copywriting. But is that the case? ChatGPT isn’t just an information aggregator from using web data. The data finds the connection between words. As a result,...
