by leon | Jul 11, 2022 | Copywriting
Proof-reading is like staying on a healthy diet, keeping off the booze and exercising every day. You have to do it. But most don’t because it can be tedious and boring. Particularly when you’re a business and you can be doing other things – like getting sales. But you...
by leon | Jul 4, 2022 | Copywriting
EVERYONE IN BUSINESS WANTS THEIR IDEAS TO STAND OUT AND REACH THE AUDIENCE THEY’RE TRYING TO SERVE. But everybody knows it doesn’t happen by itself. Persuasion requires time, dedication and skill. For some it’s too hard. HERE ARE FIVE WAYS TO DO IT: 1....
by leon | Jun 27, 2022 | Copywriting
Some entrepreneurs who want to write a blog, a report or presentation come down with writers’ block. They say they don’t have the time or energy. But they are more likely to avoid writing day to day because they feel uninspired and can’t come up with ideas. It’s not...
by leon | Jun 20, 2022 | Copywriting
When you are writing anything, it’s important to use your voice or the client’s voice. People want something that’s authentic and real, something that captures the client’s brand Here are seven ways to do it: 1. Talk to the client It’s important to get to know the...
by leon | Jun 13, 2022 | Copywriting
Podcasts are a great way to talk to clients. They are direct and easier to access than blogs or flyers. But a lot of businesses don’t do it. They say they don’t have the time or the technical expertise. Here are 7 ways they can do it: 1. Get great cover art. Every...
by leon | Jun 6, 2022 | Copywriting
So many business people need to write a bio of their business, a company profile. Many don’t do it because it’s so finicky and time consuming when their time could be better spent running their business and making sales. If you want to do it, I would recommend you do...
