A CALL TO ACTION IS WHERE VISITORS TO A BLOG POST, ARTICLE, SOCIAL AD, WEBSITE, PODCAST OR EMAIL ARE ASKED TO RESPOND AFTER VIEWING THE COPYWRITER’S CONTENT.
The call to action also ensures that my client gets their customer’s name and email.
I do calls to action for my clients.
The CTA has the visitor take the first step in the buyer’s journey.
HERE ARE FIVE STEPS I USE FOR MY CALLS TO ACTION:
1. Use action verbs
The goal is for the visitor to take action and respond so I need to use action verbs
Some good verbs I use are:
2. Create urgency
I create a sense of urgency. That is key for calls to action.
Examples include “Lose weight in just 6 weeks!”. I use words like “now” and “today” to help increase conversions.
3. Evoke curiosity
What I always do is create a sense of curiosity with my calls to action.
When people are curious, their mind expects and anticipates new ideas. Like my client’s products and services.
I craft my call to action in such a way as to create the desire in prospects to know what’s on the other side of that CTA. When I do that, they’ll be more willing to click, giving the lead generation that my client needs.
How to evoke curiosity? I tell people what my client does and the results that people get, but not every detail about how my client does it.
4. Make it irresistible One of the important steps I use is to make the offer irresistible. I present them with an offer that is so relevant, it’s a no-brainer to accept. The way to do that is to ensure the call to action will solve the customer’s problems.
5. Emphasise the unique selling point.
The USP is arguably one of the most important pieces of acquiring new leads. The USP is what makes my client’s business stand out from competitors. I point out what makes my client’s business so different. And irresistible.
If you need help crafting a good call to action, give me a call on 0411 745 193 or email me at [email protected]
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