EVERY COMPANY IS LOOKING FOR NEW CUSTOMERS. THAT’S WHEN THEY TURN TO COPYWRITERS TO CREATE LEAD MAGNETS.
The lead magnet is the term given for a complementary product or service is that is offered in exchange for contact details. Common lead magnets include free consultations or newsletters.
The aim of the lead magnet is to gather email addresses, phone numbers, and names in order to build lasting customer connections.
HERE ARE THE FIVE WAYS I DEVELOP LEAD MAGNETS:
1. Identify the target market.
The first thing I do is identify the target market’s problems. What are their biggest problems? What’s the worst thing that can happen if they’re not solved? What could go wrong for them if their problems are not solved? What do they want to achieve? What are they struggling with? What are they ashamed of? What are they afraid of? How do they see themselves? How do they want to be seen by others? What’s the best thing that can happen if their problem is solved?
2. Come up with a good headline.
I come up with a good headline in my email. As a former business finance and economics journalist, I know that the headline will determine whether the target audience will read my client’s email. The headline is the only impression I can make in that mail. That is why it is critical to have a headline that will grab their attention.
3. Use clickbait in the headline.
I find that clickbait works well. What exactly is clickbait? I go to the Oxford definition: “Material put on the internet in order to attract attention and encourage visitors to click on a link to a particular web page” Clickbait leaves us in a state of anticipation. Clickbait headlines make us curious to see what’s behind the curtain. As Forrest Gump, who was quoting his mother, said “Life is like a box of chocolates. You never know what you are going to get.
4. Solve target market’s problem
To solve the target market’s problem, I use the Problem-Solution-Agitate formula where I identify the problem (or problems) the target market is having that need to be addressed. I then agitate those problems. In other words, I make them worse and show the target market how big/bad the problem is and how it will get worse over time if they take no action and then present the solution (my client’s products and services) as the answer to those problems.
5. Call to action
I then have a call to action where I give them a free service such a high quality webinar, a business newsletter or a free audit of their business.
If you need help with copy for creating lead magnets, contact me on 0411 745 193 or on leon@leongettler.com.
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