by leon | Oct 25, 2021 | Uncategorized
EVERY PODCAST NEEDS A SCRIPT A podcast script is essential. It is the only way to be prepared and focused as you move through the podcast episode. A script saves you editing time after you record, particularly if you have a co-host or guest. A script ensures your mind...
by leon | Oct 22, 2021 | Uncategorized
OECD downgrades its outlook for Australian living standards over the next 40 year, forecasting per capita GDP of just 0.9% between 2018 and 2030. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the...
by leon | Oct 18, 2021 | Uncategorized
Everyone has a website and many have social media posts. They want to have the right words so I can help them do that. With website copy, or social media posts, I have always done it it straight down or I tweak what the client has already written. But I have seven key...
by leon | Oct 15, 2021 | Uncategorized
The global economic recovery is losing steam as a coronavirus resurgence and supply chain disruptions hinder progress, the IMF warned. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast...
by leon | Oct 11, 2021 | Uncategorized
Every copywriter has to put out a press release. Journalists get press releases all day long, so a good press release gets their attention and cuts through the noise. Here are seven tip for writing press releases that are the best calls to action. Start with a good...
by leon | Oct 11, 2021 | Uncategorized
Every copywriter has to put out a press release. Journalists get press releases all day long.so a good press release gets their attention and cuts through the noise. Here are seven tip for writing press releases that are the best calls to action. Start with a good...
by leon | Oct 8, 2021 | Podcasting
Monday’s Facebook, WhatsApp & Instagram outage could have wiped nearly $US7 billionfrom Zuckerberg’s personal wealth. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast...
by leon | Oct 4, 2021 | Blogs, Copywriting
What makes great copy for clients? Clicking and Reading are different things. Chartbeat research shows that 55% of all page views get less than 15 seconds attention. Which means that the hooks for readers have to be good. Otherwise, they won’t be read. Here are my...
by leon | Oct 1, 2021 | Blogs, Podcasting, Talking Business
Dr. Doom Nouriel Roubini turns Dr. Realist warning about global ‘debt trap’ Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get...
by leon | Sep 27, 2021 | Blogs, Copywriting
Everyone needs a bio. A lot of people are so busy and don’t have the time to do their bios. Or they just don’t like talking about themselves. I write bios which are in big demand for websites and for LinkedIn. Here are my five rules for writing bios: Pick the right...
