by leon | Jan 31, 2022 | Copywriting
Planning your content for the year ahead needs a good copywriter. Now is the time to begin your content marketing for 2022. Here are five tips. Talk to your copywriter about whether the content will fit into your business goals, whether it’s relevant to your audience....
by leon | Dec 24, 2021 | Talking Business
Talking Business March 19 2021 Reviewing news for the year, the biggest story has been the impact of COVID-19 and its variants such as delta and omicron on markets. Certainly, there’s been a worldwide slump for financial markets amid worries about how badly the...
by leon | Dec 17, 2021 | Talking Business
Australian Taxpayers are paying at least $59m for major government advertising campaigns to run in the lead-up to the 2022 election Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast...
by leon | Dec 13, 2021 | Copywriting
The Christmas break is coming. And that’s the time to prepare for 2022. Here are the five ways I’m going to do it. Develop my purpose, mission and vision. Developing a sense of purpose for my business, giving it a mission and vision are critical and Christmas is...
by leon | Dec 10, 2021 | Talking Business
The Reserve Bank and Treasury are considering the feasibility of a central digital currency, under reforms aimed at establishing a regulated onshore cryptocurrency industry Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is...
by leon | Dec 6, 2021 | Uncategorized
Content marketing is very much about delivering a value as opposed to sales promotions. Content marketing can be entertainment, it can be educational, but the highest form of content marketing at the moment is transformational .You put out good stuff that will help...
by leon | Dec 3, 2021 | Uncategorized
Talking Business December 3 2021 The Omicron variant of COVID-19 adds new measures of uncertainty to the outlook for the global economy, Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple...
by leon | Nov 29, 2021 | Uncategorized
EVERY COMPANY THESE DAYS HAS A WEBSITE. BUT WEBSITES ONLY GO SO FAR. EVERY BUSINESS NEEDS A BLOG TO REACH MORE CUSTOMERS AND EXPAND THEIR MARKET. I have been blogging for many years. I wrote the Green Mash Up blog for The Fifth Estate focusing on environmental...
by leon | Nov 26, 2021 | Uncategorized
Across financial markets, uncertainty surrounding the COVD-19 pandemic has led to a spike in volatility, dragging equities into bear market territory. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app,...
by leon | Nov 22, 2021 | Uncategorized
One of the challenging things about copywriting is proofing the copy. It has to be clean, the words have to be concise, and the spelling and grammar need be to spot on. No typos. To do that, you have to proof it. Here are my five tips for proofing copy: Read it out...
