by leon | May 9, 2022 | Copywriting
Whether you’re a start-up or a large company, having a company profile is essential. A company profile helps the company with its marketing. I’ve met a lot of owners who don’t do it. They say it’s too much to get their head around when they’re busy running a business....
by leon | May 6, 2022 | Talking Business
Morrison’s re-election suddenly looks much worse with RBA raising its official cash rate to 0.35%, the first increase to rates in over a decade. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the...
by leon | May 2, 2022 | Blogs
Search Engine Optimisation or SEO is now critical for all blogs. SEO gets you picked up by Google. It’s not sexy and it doesn’t deliver instant results. But SEO is like going to the gym. Do it for a year and you’ll notice the difference for your blog. A client wanted...
by leon | Apr 29, 2022 | Talking Business
Interest rate rises are on the cards from May 3 when the RBA meets after Australia’s inflation soared to a higher than expected 5.1% Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast...
by leon | Apr 25, 2022 | Copywriting
Did you know there are 1,750,000 podcasts and over 43 million episodes worldwide? Businesses love podcasts because they are like a business card. Podcasts are great for marketing. When a business has a podcast, it can stick the podcast on its website and email it to...
by leon | Apr 22, 2022 | Talking Business
Russia is ambling toward a major default on its foreign debt, a grim milestone that it has not seen since the Bolshevik Revolution more than a century ago Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast...
by leon | Apr 15, 2022 | Talking Business
US inflation just hit 8.5% – the highest since the 70s-80s. Blows out anything from the war on terror Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to...
by leon | Apr 11, 2022 | Copywriting
It’s April, the time of year when companies are doing their annual reports. Writing annual reports is a headache for every business. How do they get on top of all that complexity? There is no doubt that these reports are causing a lot of stress when their time...
by leon | Apr 8, 2022 | Talking Business
Soaring food and fuel prices are starting to rattle governments around the world, showing the widespread political consequences of Russian President Vladimir Putin’s invasion of Ukraine. Welcome to Talking Business, a podcast produced in Melbourne Australia. The...
by leon | Apr 4, 2022 | Copywriting
Storytelling is art, copywriting is marketing. The two are different, but they share common ground. Both tell a story. Companies want to have their stories told. If the story is good enough, it might engage the reader and get them buying the product of service. But of...