by leon | Oct 31, 2022 | Copywriting
NO COMPANY WANTS TO BE THE BEARER OF BAD NEWS BUT AN ORGANISATION’S STAKEHOLDERS, REGULATORS AND THE GENERAL PUBLIC NEED TO BE INFORMED OF PROBLEMS FACING THE BUSINESS. As the Harvard Business Review says, risk communications “has become one of the most important...
by leon | Oct 28, 2022 | Talking Business
Australia’s federal budget will see a massive increase of 56% in electricity costs over the next 18 months. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or...
by leon | Oct 24, 2022 | Copywriting
YES, IT’S OCTOBER BUT NOW IS THE TIME FOR BUSINESSES TO PLAN AHEAD. That’s what i am telling my clients. Even after a difficult year, it is important to assess where the business is now and where it is heading. My job as a copywriter is to advise my clients through...
by leon | Oct 21, 2022 | Talking Business
Rupert Murdoch is putting the band together again. News Corp explores merger with Fox Corporation to reunite Murdoch’s empires Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
by leon | Oct 17, 2022 | Copywriting
WORDS ARE IMPORTANT FOR CLIENTS. WORDS CREATE THEIR BRAND IDENTITY, THEIR WEBSITE COPY, THEIR NEWSLETTERS, THEIR BLOGS AND ALL OTHER COMMUNICATIONS. Get the wrong words, use the wrong tone, start shouting at people and you’ll lose customers. The right words will keep...
by leon | Oct 14, 2022 | Talking Business
The IMF points to a growing risk that the global economy will slide into recession next year as households and businesses face ‘stormy waters’ in most countries Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is...
by leon | Oct 10, 2022 | Copywriting
AS WE GO TO THE END OF 2022, IT IS TIME FOR ALL BUSINESSES TO THINK ABOUT HOW THEY WILL DO THEIR CHRISTMAS CAMPAIGNS. YES IT’S OCTOBER BUT IT’S 75 DAYS BEFORE CHRISTMAS. TIME TO START PLANNING NOW With everyone sending holiday themed emails and promoting Christmas...
by leon | Oct 7, 2022 | Talking Business
The UK lesson of blundering Liz Truss and Kwasi Kwarteng’s tax U-turn For the most exclusive access to leading economists and business leaders from around the world, subscribe to Talking Business on the Apple podcast store or on my website leongettler.com. I am...
by leon | Oct 3, 2022 | Copywriting
SOCIAL MEDIA IS NOW A KEY INFLUENCER FOR MARKETS AND NO COPYWRITER SHOULD IGNORE IT. The stats tell the story. According to e-marketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active on social media in 2019. And according to another...
by leon | Sep 30, 2022 | Talking Business
Federal Reserve unsure of US economy’s direction as Wall Street meltdown worsens Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your...
