by leon | Feb 3, 2023 | Talking Business
Highly radioactive’ tiny capsule lost in Australian desert. Mining giant Rio Tinto says ‘sorry’. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast...
by leon | Dec 19, 2022 | Copywriting
LAWYERS ARE PROFESSIONAL WRITERS. The average lawyer will produce more words than any journalist, copywriter or novelist. But while other professional writers have learned the techniques to communicate effectively, lawyers have not been schooled in this. In many...
by leon | Dec 16, 2022 | Podcasting, Talking Business
The gift that no one wants but everyone is getting this year? Inflation. Higher prices are hitting shoppers hard as 2022 comes to a close Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own...
by leon | Dec 12, 2022 | Copywriting
A PROFESSIONAL COPYWRITER WHO KNOWS HOW TO WRITE MARKETING COPY FOR MORTGAGE BROKERS IS AN AFFORDABLE AND PRACTICAL WAY TO GROW THE MORTGAGE BROKER’S BUSINESS. Today’s mortgage brokers face unprecedented competition. Today’s mortgage brokers face unprecedented...
by leon | Dec 9, 2022 | Podcasting, Talking Business
Australian company gross operating profits tumble 12.4% In Q3, the biggest fall since at least 1994 Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever...
by leon | Dec 5, 2022 | Blogs, Copywriting, Podcasting
LAWYERS TELL ME ONE OF THE BIGGEST PROBLEMS THEY HAVE IS MANAGING CLIENTS’ EXPECTATIONS. For example, the client might give them a job that they expect will take two weeks but the lawyer knows it will take six months. Much of it comes down to communication. This is...
by leon | Dec 2, 2022 | Podcasting, Talking Business
Global stocks slide as protests in Chinese cities against the country’s strict zero-COVID curbs raise worries about growth expectations in the world’s second-largest economy Welcome to Talking Business, a podcast produced in Melbourne Australia. The...
by leon | Nov 28, 2022 | Blogs, Copywriting, Podcasting
Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills...
by leon | Nov 25, 2022 | Talking Business
COP 27 deal in Egypt leaves out more ambitious commitments of emissions peaking in 2025 and a phase-down of all fossil fuels — not just coal as agreed at COP26 in Glasgow. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available...
by leon | Nov 21, 2022 | Blogs, Copywriting, Podcasting
COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work...
