7 Tips for Writing Content for Websites

Content has become more important for websites now with SEO and digital marketing. Good content on a website is the most effective way to get your brand across in the digital space. It has to be done with consistently high quality writing. It will improve your...

Talking Business February 22 2022

Australia Post has defended paying its top executives bonuses averaging more than $160,000, more than a few Cartier watches. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or...

Building your podcast strategy – 7 tips

Everyone needs a podcast strategy. I can help you build one as your copy writer with the following 7 strategies: 1. Planning   This is important. We need to talk about and write down what the plan is for the podcast, how to put it together. This is the most overlooked...

Talking Business February 11 2022

Facebook loses another case. This time against the Australian Information Commissioner over Cambridge Analytica in the full Federal Court Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple...

Five blogging strategy tips

One of the big challenges for business in 2002 is creating a blogging strategy. That’s where I as a copywriter can help you. Here are five tips to help you. Get a niche  – this is important because the WWW has more than 600 million blogs.  It means there’s a lot...

Talking Business February 4 2022

 Spotify’s market capitalization fell about $2.1 billion over a three-day span this week, coming after folk rocker Neil Young yanked his songs from the audio-streaming giant to protest Joe Rogan’s misinformation-spreading podcast. Welcome to Talking Business, a...

Planning your content for 2022

Planning your content for the year ahead needs a good copywriter. Now is the time to begin your content marketing for 2022. Here are five tips. Talk to your copywriter about whether the content will fit into your business goals, whether it’s relevant to your audience....

Talking Business Analysis of 2021.

Talking Business March 19 2021 Reviewing news for the year, the biggest story has been the impact of COVID-19 and its variants such as delta and omicron on markets. Certainly, there’s been a worldwide slump for financial markets amid worries about how badly the...

Talking Business December 17 2021

Australian Taxpayers are paying at least $59m for major government advertising campaigns to run in the lead-up to the 2022 election Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast...

5 ways to build copywriting during the break.

The Christmas break is coming.  And that’s the time to prepare for 2022. Here are the five ways I’m going to do it. Develop my purpose, mission and vision. Developing a sense of purpose for my business, giving it a mission and vision are critical and Christmas is...