by leon | Aug 28, 2023 | Copywriting
CONSISTENTLY WRITING HIGH QUALITY CONTENT IS ESSENTIAL FOR ANY BUSINESS THAT WANTS TO MAKE THEIR MARK IN A BIG WAY. Once your writing is out in the world, you will hear from people you don’t know and never would have reached. Your books and articles will be a great...
by leon | Aug 25, 2023 | Talking Business
Australia is set to lose its AAA credit rating because of ‘Climate Change’. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go...
by leon | Aug 21, 2023 | Copywriting, Podcasting
I have clients who have found podcasts are extremely useful tools to expand their reach in today’s digital landscape. The great thing about podcasts is that listeners can tune in on them anywhere from their computers, car, radio, tablets or mobile devices. The great...
by leon | Aug 18, 2023 | Talking Business
Australia’s richest person Gina Rinehart committed “egregious fraud” and then lied about it, a trial over billions of dollars in iron ore riches has been told. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the...
by leon | Aug 14, 2023 | Copywriting
Storytelling is regularly used in copywriting to increase the engagement of campaigns. This is done regularly because stories affect us on a very deep level. Why is this so? Because stories are emotional and whether you realize it or not, our emotions drive most of...