by leon@leongettler.com | Jun 24, 2024 | Copywriting
Advertorials written by copywriters are a departure from traditional advertising because they don’t rely on catchy slogans, attractive models, or cheerful music. Instead, the copywriter provides useful and interesting information. As a result, consumers may pay...
by leon | Jul 17, 2023 | Blogs, Copywriting
When copywriting, pain points of your client’s customers set the stage for the product or service your client wants to offer. Smart marketing in the website, blog or newsletter focuses on areas that are most painful for your audience. Smart marketing in the website,...