by leon | Feb 3, 2023 | Talking Business
Highly radioactive’ tiny capsule lost in Australian desert. Mining giant Rio Tinto says ‘sorry’. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast...
by leon | Dec 12, 2022 | Copywriting
A PROFESSIONAL COPYWRITER WHO KNOWS HOW TO WRITE MARKETING COPY FOR MORTGAGE BROKERS IS AN AFFORDABLE AND PRACTICAL WAY TO GROW THE MORTGAGE BROKER’S BUSINESS. Today’s mortgage brokers face unprecedented competition. Today’s mortgage brokers face unprecedented...
by leon | Dec 5, 2022 | Blogs, Copywriting, Podcasting
LAWYERS TELL ME ONE OF THE BIGGEST PROBLEMS THEY HAVE IS MANAGING CLIENTS’ EXPECTATIONS. For example, the client might give them a job that they expect will take two weeks but the lawyer knows it will take six months. Much of it comes down to communication. This is...
by leon | Nov 21, 2022 | Blogs, Copywriting, Podcasting
COMMUNICATION CAN BE A PROBLEM FOR SOME ACCOUNTANTS. Some are not the most talkative. Most accountants know how to communicate and they do it well. But some are just not good at explaining things. Like those who use jargon. And there are some who really have to work...
by leon | Oct 31, 2022 | Copywriting
NO COMPANY WANTS TO BE THE BEARER OF BAD NEWS BUT AN ORGANISATION’S STAKEHOLDERS, REGULATORS AND THE GENERAL PUBLIC NEED TO BE INFORMED OF PROBLEMS FACING THE BUSINESS. As the Harvard Business Review says, risk communications “has become one of the most important...