Posts Tagged ‘audience’
HOW TO PREPARE A GREAT ANNUAL REPORT IN FIVE STEPS
An Annual Report should have compelling content, design, and accurate financial information presentation. The Annual Report should be the perfect platform for companies to show-off their record-breaking revenue, their call-to-arms to company personnel, and to deliver a healthy report to the company stakeholders. The role of a copywriter in developing an annual report is crucial…
Read More5 TIPS FOR DEVELOPING A CONTENT STRATEGY
CONTENT STRATEGY IS THE PLAN BUSINESSES USE TO CREATE CONTENT (AUDIO, VISUAL AND TEXT) TO ACHIEVE THEIR GOALS. The successful content strategy attracts the target audiences. Here are my 5 steps to creating a content strategy: 1. Define the audience It is important to understand who the audience is. There might be two different audiences…
Read MoreEDITING CLIENT’S COPY – FIVE STEPS
Editing a client’s copy is the most challenging role for any copywriter. The client has put a lot of thought and effort into their words so you need to be careful. But it’s an important job because the copy has to be spot on, it has to engage the client’s customers, leave them with no…
Read MoreBuilding better podcasts
Podcasts are very much the future of media. What makes podcasts so special for marketing? First, there’s low competition. While there are around 80 million Facebook business pages, there’s only 700,000 podcasts airing. This number shrinks when you search by topics. There may be only a handful of other podcasts discussing the topics relevant to your business,…
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