As a real estate agent, you’re already juggling open homes, vendor meetings, buyer callbacks, contract negotiations — and that’s just before you catch the AFL and NRL footy finals.
Marketing your listings and yourself takes more than just a quick caption and a smartphone snap. Today’s buyers and sellers expect polished, persuasive, and professional messaging. That’s where many agents fall short — not because they lack skill, but because they lack time, objectivity, and specialised writing expertise. And they are definitely struggling to do that when potential customers are focused on the footy, either at the game or on TV.
5 Ways a Copywriter Helps Agents Kick Goals During the Footy Finals:
1. Crafting Match-Winning Listing Descriptions
Just like a coach designs the perfect play, a copywriter structures listing copy to highlight a property’s strengths, stir emotion, and drive enquiry. The copy goes beyond “3 bed, 2 bath” to sell the dream — which is key when buyers are busy and distracted during finals season. Effective copy isn’t just about listing features—it’s about telling a story. A description that highlights lifestyle benefits and uses emotive, vivid language will keep potential buyers engaged and help them visualise themselves in the home after the finals.
✅ Outcome: Your listings stand out in a crowded market — and stay top-of-mind long after the siren.
2. Creating Scroll-Stopping Social Media Captions
While everyone’s glued to footy content, property posts need to work harder to grab attention. A copywriter can write clever, timely captions that cut through the noise — and even tie in footy themes to ride the finals wave. A caption in its simplest form is the the title of an image, video, blog or podcast. A full caption takes the form of descriptive text, usually a few words or sentences.
✅ Outcome: More engagement, more reach, and a brand presence that stays active.
3. Polishing Your Agent Profile to Premiership Standard
Finals season is all about rising stars and fan favourites — so why not make sure the agent’s profile reads like a top draft pick? A copywriter can update your bio to sound sharp, confident, and client-focused — without the clichés. A real estate agent may be the best in their area (and this is important to mention), but the potential client is also looking for customer care and exemplary service, during and after the finals. This, and their achievements, should be conveyed in the bio.
✅ Outcome: You attract more trust, more listings, and more referrals. People want to back a pro.
4. Email Campaigns That Convert — Before Full Time
Footy finals bring urgency and energy — perfect conditions for well-timed email marketing. A copywriter can create punchy, professional emails that promote listings, offer insights, or position you as the go-to agent while others go quiet. Compared to other digital marketing platforms—like social media or digital advertising—email marketing puts the agent in control. For example, when they post on Instagram or Facebook, they can guess who will see their content and when they see it. But they can’t be sure. By contrast, emails will be delivered at a set time directly to the agent’s data base and email list. No confusing algorithm will get in the way of the content being seen.
✅ Outcome: Stay top of inbox and top of mind during the busiest season in real estate.
5. Building Your Brand While Others Are Watching the Game
Most agents go quiet during finals — but savvy ones use the moment to build visibility. A copywriter can help an post consistent content, blog articles, or even “footy-themed” real estate tips that connect with the season. A real estate blog lets the agent connect with their audience and showcase their knowledge, even during the finals. They can also provide practical advice, answer common questions and even showcase stunning properties—all while establishing themselves as a trusted authority in the field.
✅ Outcome: You show up when others don’t, keeping your brand active, visible, and memorable.
Ready to Kick Goals This Finals Season?
Don’t let your marketing drop the ball while you’re focused on deals and deadlines. Whether it’s listings, profiles, social posts or emails — Leon Gettler is the experienced copywriter who knows the property market and how to write copy that sells.
📞 Call Leon on 0411 745 193
📧 Email leon@leongettler.com
